Booker T washington Essay Example | Topics and Well Written Essays - 1500 words

Booker T washington - Essay Example One of the most prominent amongst this school is the Tuskegee Institute in Alabama. This school operated with a purpose to deploy such skills which prove to be profitable for the black Americans as well as the oppressed minorities. His purpose was to empower the troubled minorities and the black nation and unite them on a single platform. In this novel he does not forget the generosity of the instructors and the humanitarians who were involved in the education process of the black as well as Native Americans. "I was born a slave on a plantation in Franklin County, Virginia. I am not quite sure of the exact place or exact date of my birth, but at any rate I suspect I must have been born somewhere and at some time." (History, Booker) Booker had a very disturbed childhood. Since he was born during a time where slavery was at its peak and no records where maintained of the slave class therefore his birthday remains controversial. As he was born in a state where black Americans were not c onsidered human therefore he was forced to work in the mines with his stepfather. During the time when a child was supposed to be enrolled to acquire his basic education, Booker on the other hand had become a victim of child labor. He had to spend his entire day in the furnace and whatever time he got after that he spent on educating himself through the book his mother gifted him. Later a school was established within their region with a purpose to educate the blacks. Thus he wanted to get enrolled in the school, when he asked his parents they refused as their financial state did not allow them to lose a child who was earning bread and butter for their family. This disturbed state had a profound impact on Booker and inspired him to do well for his nation, and bring about a change within them Booker spent his childhood as a slave. At an age where he was supposed to go to school he worked at a burning furnace. Later he was a slave to the whites where he used to carry his mistress to s chool at an age where he should have been carrying his luggage to school. At Virginia it was a trend that all the white families owned a black slave who used to perform their everyday chores as well as obey their master's command what so ever it be. He states in his autobiography that his masters were cruel and they did not have any sort of humanity remaining in them. The answer to the question that how his masters treated him was answered at various points in the book. In the book he wrote that his life when it started was a victim of misery, desolation and despair. But he believed that he was fairly lucky when it came to masters who kept him as slaves as they were not as cruel as others. the worst part that Booker experienced was that he had to get whipped if he reached late for work. So apparently he was victim of physical assault as well. He even describes the height of brutality which his uncle faced when he asked his master to pray. For this act he was whipped with hunter made out of cow leather by being tied to the bark of a tree. This was the level of torture and the inhumanity that a slave had to experience during that era. Further "Black and white abolitionists in the first half of the nineteenth century waged a biracial assault against slavery. Their efforts proved to be extremely effective. Abolitionists focused attention on slavery and made it difficult to ignore. They heightened

Ultimate career catch Research Paper Example | Topics and Well Written Essays - 1500 words

Ultimate career catch - Research Paper Example Our main resource is your career preference. We use it to identify careers that best fit you and your current situation. We will take care of the research and analyze the pros and cons for each choice. This report will reflect different career choices, salary ranges, location areas, benefits, education requirements, and job description. Our research will provide tables and guides that will help you reach a conclusion. By the end of this report we will give our recommendation through strategic planning, researching, and analyzing of report to a rewarding career that will fit your career needs and wants. In this report, we utilize the average income from the last two years to determine what income expectation you can expect. Along with that, we compiled our findings in a table that will establish trends of each career movement and developed a wide-range of opportunities to help us determine the important benefits for each career. This will eliminate the unnecessary careers so we can se lect the ultimate career catch. The salary of financial managers basically depends on the type of industry and location. But the figures for May 2008 for the earnings of financial managers were $ 99,330 and the managers who weren’t at very high posts or at a very low post earned between $ 72030 and $ 135 070. Big organizations often pay more than small ones. Most of the financial managers also receive additional compensation from their companies. These compensations are in the form of bonuses, and they vary according to the size of company.

Short Cousework on Parts of Speech Essay Example for Free

Short Cousework on Parts of Speech Essay I am equally grateful to my lecturer, Madam Wan Ziraiza Binti Raja Wan Ismail because she gave me moral support and guided me regarding the topic in this assignment. She had been very kind and patient while suggesting me the outlines of this short coursework in class and correcting my uncertainties. I would like to thank her from bottom of my heart for her overall supports. Encourage is all important for me. I find myself being deeply indebted and grateful to those who always stand beside and supporting me; my parents and friends. I would like to show my appreciation to all of my fellow friends who are willing to spend their time discussing together about this English assignment in the progression of finishing this assignment. Thanks to them for their useful information and guidance in order to help out to make my assignment better from time to time. I am very thankful to everyone who had supported me, for I have completed this short coursework effectively and moreover on time. By doing this assignment, I can call in mind and increased my knowledge on English especially on grammar part. I sincerely hope that this assignment can encourage me and my friends to become possess in English grammar from now on. INTRODUCTION In this short coursework, three main things must be included which is parts of speech, types of sentences and tenses. According to Edward Sapir in his book Language: an Introduction to the Study of Speech (1921), â€Å"a part of speech outside of the limitations of syntactic form is but a will o’ the wisp. For this reason, no logical scheme of the parts of speech-their number, nature, and necessary confines-is of the slightest interest to the linguist†. Part of speech can be defined as a classification of words according to how they are used in a sentence and the types of ideas they convey. The chief parts of speech in English are nouns, pronouns, verbs, adjectives, adverbs, prepositions, conjunctions and interjections. There are three major types of sentences. They are simple sentence, compound sentence and complex sentence. Simple sentence also called an independent clause contains a subject and a verb, and it expresses a complete thought. Compound sentence contains two independent clauses joined by a coordinator. The example of coordinators are for, and, nor, but, or, yet, so. Complex sentence has an independent clause joined by one or more dependent clauses. A complex sentence always has a subordinator such as because, since, after, although, or when or a relative pronoun such as that, who, or which. John Seely said in his book Grammar for Teachers ( 2007), Some grammarians define a tense as an inflection of the verb-a change of meaning you achieve by altering the form of the verb†. In other words, tense refers to the form a verb takes depending on the time at which an action occurred. Tenses may also indicate whether an action, activity or state is, was, or will be complete, or whether it is, was, or will be in progress over a period of  time. The English grammar should be learned by everyone because it supplies essential information about the grammatical forms and structures of all the major and minor word classes that is important in daily conversations. 2.2 TYPES OF SENTENCES Simple sentences: 1) Developing countries contribute nearly half of the total GHG emissions. 2) Climate change is steadily depressing crop yields. Compound sentences: 1) Numerous policy and scientific reports indicate that if better technologies and management practices are evolved and put into use, the agricultural sector can offer a huge potential to reduce GHG load in a cost-effective manner. 2) It is estimated that an additional annual investment of USD 1.5 billion in agriculture and rural development will be needed to offset such an impact in South Asia. Complex sentences: 1) Sustainability has been given due consideration because in Asian countries intensive land use is accompanied by problems such as unplanned exploitation of nature soil and water resources. 2) It is estimated that an additional annual investment of USD 1.5 billion in agriculture and rural development will be needed to offset such an impact in South Asia and USD 7 billion on a global scale. REFLECTION Thanks to Allah S.W.T. for His Grateful finally I could finished my short coursework completely. In this short coursework, I have to select a text on environment. 10 sentences must be selected from the text and analyze the sentences according to the five parts of speech. Next task is to give two examples of simple, compound and complex sentences each from the text. Lastly, the task needs me to construct 12 sentences from selected three verbs according to the sub tenses. I have gained a lot of benefits by doing this assignment. First, when I have found the article, I read it critically and understanding the type of sentences. This has improving my reading skill. Secondly, I practice to use correct and appropriate language structure in different types of writing. I admit that I was weak in the grammar part. With this assignment, I could recall what I have learned in previous lesson at class before this and strengthen my English especially in grammar. Moreover, this assignment gives me opportunity to learn English grammar more as I know grammar scope is wide. The problem that I face in completing this short coursework is I have to select the most suitable text related to environment. The difficulty appeared when the text contains long sentences and it brings difficulty to me to analyze the sentences. To overcome this problem, I have discussed with  my friend about the best text to be selected. My friends and I help each other as the saying goes â€Å"sharing is caring†. Even Sir Winston Churchill said that â€Å"If you have knowledge, let others light their candles with it†. Finally, I would like to emphasis here that this coursework has build my repertoire of understanding the grammar in English. Hopefully the knowledge that I gained would be useful for me and my friends. Thank you. CONCLUSION Grammar is one of the structures of language. It is very important to have a good basic grammar, as it is most important one being effective communication. Grammatical errors in both speaking and writing can distract from the message itself and cause negative feelings to the listener or reader. Avoiding grammatical errors can help students avoid low grades, low self-esteem and embarrassment. The key to good grammar is getting know first when to use which style and being able to defend own reasoning. Bookstores, libraries, and the internet are full of information on proper use of grammar. In order to improve grammar mastery, take some time to read the books, listen to the english tapes, visit english web sites, and work on grammar skills. Conversation in english with friends may help to make english mastery better. Thus, I can conclude that grammar is subjective and quite doubtful however; bad grammar should always be avoided. BIBLIOGRAPHY Wren Martin, (2008), High School English Grammar Composition, S. Chand Company Ltd. Mark Cholij and Geetha Nagaraj, (2004), English Basic a companion to grammar and writing, C.O.S. Printers Pte Ltd Betty Schrampfer Azar, (1996), Basic English Grammar Second Edition, Pearson Education Company Betty Schrampfer Azar, (1992), Fundamentals of English Grammar Second Edition Pearson Education Company J.S. Hooper, (2007), A Quick English Reference, published by Oxford Fajar Sdn. Bhd. Eddiplex, (2008), Advanced English Grammar, Eddiplex Sdn. Bhd. Lynne Hand, The Learn English Online Network, http://www.learnenglish.de/vocabulary/tenses/growtense.htm#top, access on 23 February 2011 Erlyn Baack, http://www.eslbee.com/sentences.htm, access on 23 February 2011 Demand Media (2010), http://www.essortment.com/parts-speech-34216.html, access on 23 February 2011 Englishclub.com, http://www.englishclub.com/grammar/verb-tenses.htm, access on 24 February 2011

Marketing Strategy Of Virgin Atlantic Airways Tourism Essay

Marketing Strategy Of Virgin Atlantic Airways Tourism Essay It has won business and customer awards from around the world. Virgin Atlantic stands at the second largest international airline to come under the British Long Haul category. Virgin Atlantic holds a United Kingdom Civil Aviation Authority Type A Operating License, which permits it to carry passengers, cargo, and mail on aircraft with 20 or more seats. It is based out of Crawley, England. Virgin Atlantic operates a fleet of 38 aircrafts: 13 Boeing 747s and 25 Airbus A340, with a pending 6 orders of Airbus A380, and 23 orders of Boeing 787 to be delivered in 2013 and 2011 respectively. Over 9000 people are employed by the company. Virgin Atlantic has been known for its dfferent slogans, as shown. in the past: Mines bugger than yours, 4 Engines 4 Long haul, Avoid the Q, Keep Discovering Until You Find The Best, No way BA/AA. Virgin Atlantic not only provides the product and service, but adds its own style, and personality to it, which most corporations lack. Geographical market The airline industry is classified into four categories by the Department of Transportation (DOT): International Plans require 130 or more seats, and usually travel without many limitations destination-wise, and have an annual revenue of one billion or more American Dollars. National Airlines with capacities of about 100 150 people, with an annual revenue between $100 million and $1 billion; Regional Largely only used for short haul flights, these usually constitute of a total revenue less that $100 million; Cargo Airlines that primarily deal with transportation of goods, rather than passengers. PEST Analysis Political Factors State owned airlines are particularly affected by these factors. Parts of their business has to be done with consideration regarding routes, free seating for ministers, etc. Private airlines do this as/when it is convenient, and would not go out on a limb. Archaic laws apply on State owned airlines regarding labour regulations, retirement age, etc. which decreases management options due to the strength of the Union, and the controlling of the government. This affects the quality of the service delivery therefore these airlines have to think of innovative service marketing ideas which overcome their problems, while keeping them in the running against private airlines. Economic Factors Business cycles control a large part of the industry. At peaking phases people indulge themselves in travel and fares can be increased. However at economic recession, air travel is considered a luxury, and use of it is often decreased considerably, which leads to minimising business for the airlines, and lower rates. The terrorist attacks known by their date, September 11, led to a global recession, with the depression of the consumers. The loss of income for airlines led to higher operational costs due to lower demand and higher insurance costs, which increased after the terrorist attacks. This left the industry with little choice but to lay off employees, which increases unemployment, decreases consumer spending, thus decreasing their sales. Even the SARS outbreak in the Far East was a major cause for slump in the airline industry. Social Factors The changing travel habits of people have very wide implications for the airline industry. In UK, there are varied income groups, with varied ethnicities. The airlines have to recognize these individuals and should serve them accordingly. The destination, kind of food etc all has to be chosen carefully in accordance with the tastes of their major clientele, while keeping the variety in mind. Another good example would be the case of South West Airlines which occupies a solid position in the minds of the US air travelers as a reliable and convenient, fun, low fare, and no frills airline. The major element of its success was the augmented marketing mix which it used very effectively. What South West did was it made the environment inside the plane very consumer friendly. The crew neither has any uniform nor does it serve any lavish foods, which indirectly reduces the costs and makes the consumers feel comfortable. Technological Factors Internet alone has drastically changed the airline industry. Air Sahara has introduced a service through the internet, wherein the unoccupied seats are auctioned one week prior to the departure, as an example. Also, most airlines provide many internet based services to its customer such as online ticket booking, updated flight information handling of customer complaints THE COMPETITION As an independent airline, Virgin Atlantic successfully competes on all of its routes with most of the industrys major national carriers. These include British Airways, bmi british midland, American Airlines, Continental, Delta and United on transatlantic routes; BA and SAA to South Africa; BA, ANA, Cathay Pacific and JAL to the Far East; BA to Delhi. THE COMPETITORS SALES AND PROFIT TRENDS The airlines industry is very competitive, although the barriers of entry for new airlines are lower in a market with a lack of government regulation. A deregulated market occurs when a government does not dictate airfares, route networks, and other operational requirements for airlines. Deregulation has produced far greater competition and because of this, average fares tend to drop 20% or more. [4] The competition, combined with the freedom of pricing, limit a new airline from competing at its stage, but also acts as a major constraint on profitability for established carriers, which tend to have a higher cost base. TABLE 1: Top 25 Global Airlines Revenue 2006 Airline Lists 2006 Revenues (Million US) % Air France KLM 28,945.00 10.28 Lufthansa 24,903.70 8.85 AMR Corporation 22,563.00 8.02 Japan Airlines System Corporation 18,905.40 6.72 UAL Corporation 17,882.00 6.35 Delta Air Lines, Inc. 17,171.00 6.10 Continental AG 13,128.00 4.66 Northwest Airlines Corporation 12,568.00 4.47 All Nippon Airways Co., Ltd. 11,765.80 4.18 US Airways Group, Inc. 11,557.00 4.11 British Airways Plc 10,654.60 3.79 Qantas Airways 10,272.20 3.65 Singapore Airlines Limited 9,119.30 3.24 Southwest Airlines Co. 9,086.00 3.23 Air Canada Inc 8,934.40 3.17 Korean Air Lines Co., Ltd. 8,328.60 2.96 SAS Group 8,236.90 2.93 Cathay Pacific Airways Limited 7,823.80 2.78 Emirates Group 7,423.20 2.64 Iberia 6,473.80 2.30 Alitalia-Linee Aeree Italiane S.p.A. 5,927.50 2.11 Virgin Group 3,518.10 1.25 TAM S.A. 2,515.50 0.89 Air India 2,060.80 0.73 ExpressJet Holdings, Inc. 1,679.60 0.60 Total 281,443.20 100.00 Source : Datamonitor (www.computerwire.com) MARKET SHARE: The Companys Market Share: Year Total passengers carried Total cumulative 1984 124,711 124,711 1985 245,404 370,115 1986 289,060 659,175 1987 464,196 1,123,371 1988 626,319 1,749,690 1989 619,506 2,369,196 1990 837,136 3,206,332 1991 1,044,760 4,251,092 1992 1,239,011 5,490,103 1993 1,398,834 6,888,937 1994 1,679,403 8,568,340 1995 2,029,624 10,597,964 1996 2,293,802 12,891,766 1997 2,806,538 15,698,304 1998 3,201,795 18,900,099 1999 3,622,402 22,522,501 2000 4,280,513 26,803,014 2001 4,105,115 30,908,129 2002 3,808,687 34,720,689 2003 3,850,578 38,571,267 Source: http://www.virgin-atlantic.com/en/gb/allaboutus/ourstory/forstudents.jsp Target Markets: Virgin Atlantic offers very individualized services to their customers, due to their belief in the importance of individuals. Virgin Atlantic has targeted upper class customers who are primarily business passengers traveling on transatlantic routes. Virgin Atlantic realized the opportunity to gain a considerable market share through effective marketing of their quality, fun, innovative, honest, and caring airline. Business travels are often those who travel several times through a year, and often tend to purchase upgraded services, which is beneficial for the airline. On the other hand, leisure travelers are less likely to purchase these premium services as they are usually price sensitive. In times of economic uncertainty or sharp decline in consumer confidence it is expected for the amount of leisure travelers to decline. The Companys Sales and Profit Trends: Y/E April 2003 2004 2005 2006 2007 TURNOVER  £1401m  £1272m  £1630m  £1912m  £2140m PROFIT  £15.7m  £20.9m  £20.1m  £41.6m  £46.8m SWOT Analysis Strengths Weaknesses -Brand image -Increased traffic -Financial strength -Declining market share in key markets -Lack of scale Opportunities Threats -Expanding passenger traffic in Asia -Increase in trans-pacific cargo -Partnership with ANA -Cargo price-fixing investigation -Rising aviation fuel prices -Terrorist attacks and scares deter passengers from flying Source: Virgin Atlantic Datamonitor Strengths Strong brand image Virgin Atlantic is a part of Richard Bransons Virgin Group, which has strong brand image, and is known across most of the world. Increased passenger and cargo traffic Virgin Atlantic recorded higher passenger and cargo traffic in 2006, as compared to 2005. The number of passengers carried by the company rose by 3.7% to 4.5 million. The quantity of cargo and mail carried increased by 9.1% to 163,165 tons. Strong financial position The company has witnessed strong revenue growth in fiscal 2006. It recorded revenues of  £1,912 million in fiscal 2006, an increase of 17.3% from 2005. The operating profit of the company was  £41.6 million during fiscal year 2006 as compared to  £20.1 million in 2005. Moreover, the operating margin of the company also increased from 1.2% in 2005 to 2.2% in 2006. Privately Owned Virgin Atlantic is privately owned; therefore, decisions can made quickly. Weaknesses Declining market share in key markets Despite strong brand image and improved financial performance, Virgin Atlantics market share has declined in most of its markets in 2006. Its market share in New York, East Coast, Caribbean, India and China has declined from 25%, 21%, 59%, 23% and 22% in 2005 to 24%, 17%, 57%, 18% and 8%, respectively, in 2006. Lack of scale The company operates 27 destinations whereas, its top competitors British Airways and Thai Airways International operates 148 and 600 destinations worldwide. Opportunities Expanding passenger traffic in Asia Pacific Driven by increased economic activity in emerging Asian countries such as China and India, demand for air travel to the Asia Pacific is rising. Virgin Atlantic already has significant presence in this region and is well positioned to benefit from increasing air travel to Asia. Increase in trans-pacific cargo The outlook for trans-pacific cargo market is positive. During 2006-2009, the market is expected to increase by an average of 7%, an increase from a 4.3% average annual growth recorded during 1999-2004. Because Virgin Atlantic operates Virgin Cargo, a worldwide air cargo business, this will allow opportunity for the company to further strengthen its market position in cargo. Partnership with ANA In September 2006, Virgin Atlantic announced that it has teamed up with one of the worlds ten largest airlines, All Nippon Airways (ANA), which allows Virgin Atlantic passengers to fly to Japan on ANAs domestic services. This new arrangement with ANA would enable the company to offer better service to its customers. Threats Cargo price-fixing investigation The US Justice Department and the executive body of the European Union have launched an investigation into allegations of price-fixing in the air cargo industry in February 2006 and one of the companys investigated was Virgin Atlantic. If the company is found to have participated in price-fixing, it may have to pay a significant fine and investor confidence could also be impacted. Rising aviation fuel prices Due to the rising oil prices globally, the prices of aviation fuel have increased substantially. This could impact Virgin Atlantics margins as it is mostly reliant on air freight business. Terrorist attacks and scares can deter passengers from flying When terrorist attacks occur, it places fear in potential customers, and can deter individuals from flying. SEGMENTATION Virgin Atlantic has two primary segments: Upper Class, and Economy class, with Economy Class segmented further to Premium Class, and Regular Economy, consisting of regular economy fare and coach fares. The premium class includes a separate economy cabin for full fares and option to pay extra for chauffeur driven cars and clubhouse lounges. The Upper Class is generally comprised of males between 35 to 45 years of age and that earn more than $75,000 a year. The Premium Economy is used evenly by business and leisure travelers, usually around 40 years of age. Marketing mix: Product For an airline, a marketing mix must be developed keeping both in-flight services, and ground services in mind, while also considering it as a tangible product, as well as a service. On the ground, transportation to and from the airport, online bookings, and check in services as well as duty free shopping, and parking options. In-flight services are most customers primary focus. Staff training becomes essential here, to allow customers to feel approached as they would appreciate, in order to to form customer loyalty and satisfaction. Price Most airlines use competitive pricing for both economy and business travellers. The ticket fare is divided like so: Basic fares; subject to availability, class and destination. Insurance; standardised. Inland Aviation Travel Tax (IATT); depending on the country intended to travel to. Passenger Service Fee (PSF); standardised. Also airlines use seasonal pricing. Tickets are usually more expensive when purchased during peak seasons such as holidays. Promotion In the UK advertising consists primarily of TV, press, magazines, outdoor posters and taxi sides, all featuring our distinctive logo. Advertising allows awareness to be raised of current products, their improvements, and new products, as well as appeal to consumers personally. Postal service allows more direct advertising to target markets and consumers, while informing known customers of improvements. During traditionally low seasons, tactical promotions and price advertising are also used to maximise aircraft capacity. Virgin Atlantic operates a frequent flyer programme, flying club to encourage loyalty in existing flyers. Virgin also markets to travel agents, who are the primary distributors of their airline seats. Along with the usual advertisements, the sales team offers various trade incentives, familiarization trips, and educational/social event deals. Conclusion: Marketing is, very evidently, the Virgin Antlantics key strength. However, the airlines limitations in destinations, is restraining their growth increase. Richard Branson, himself suggested that Virgin Atlantic will be able to reach market-leader reputation if expand from the trans-Atlantic routes, to across the world, while keeping its service, which acts as its key difference between them, and the rest.

Julius Caesar: Comparison of the Eulogies of Mark Antony and Brutus Ess

Eulogy, noun. – A well versed, powerful speech which praises someone after their death. In The Tragedy of Julius Caesar, there are two of the most famous, and repeated eulogies ever spoken. These eulogies are very powerful and speak to everyone. They are both written very eloquently, but very different at the same time. One is written as a sadness for Caesar, while the other is written as a man who wants to make others feel guilty for his doing. Both speeches seem to tug on the heart strings of Rome’s public. They both use different techniques of drawing the crowd into their thinking. In the speeches we can see notes of verbal irony, speech structure, and repetition of words that help to persuade the crowds of plebeians. The first way that the speeches differed is the use of verbal irony. Antony’s use of irony comes close to bordering on sarcasm. â€Å"Friends, Romans, countryman, lend me your ears, I come to bury Caesar, not to praise him.† (III.II.80-84) says Antony when making his opening statement to the crowd. He addresses the crowd as â€Å"friends†, so as to put them on a...

A more customer oriented business :: essays research papers

Silk & Soft Srl is a family-owned company whose field of activity is the catalog retail sales of silk textures including a home delivery service. Since it was found, in 2002, the company succeeded to form a network of devoted customers by constantly sending its product catalogues directly through mail and also offering highly qualitative materials imported mainly from Asian countries (China, India, Malaysia etc.). During the first year, the business has proved to be quite profitable because of the limited number of employees and the low level of competition on the silk textures market in Romania. Starting with the year 2003, it was noticed that the sales began to decline due mainly to the entrance on the market of powerful retail chains, better said, hypermarkets that were selling silk textures as well at a lower price. In the situation of the stores, the customer had the chance to see the product and buy it at once. Taking into account the above presented evolution of the market, our company decided to switch from its traditional marketing strategy to a more customer driven process. Due to this, the Marketing Coordinator thought at that moment a more customer-oriented activity was needed. Such an activity could be achieved through increasing the number of employees and their involvement in providing a superior service to the customers. Employee knowledge and involvement were considered an important component of our marketing strategy and included the following actions to be taken: †¢ Take more care of customers. Sending catalogues by mail proved not being enough to develop our business. Thus, now the employees have to constantly talk to our customers and visit them. All salaried employees at our firm, including top management, are required to take a minimum of 50 phone orders each year. They have the duty to make customers feel important and appreciated by using their name and finding ways to compliment them, and taking into consideration that it is important to be sincere. All employees have also to think about ways to generate good feelings knowing that the customers are very sensitive and know whether or not you really care about them. They also have to thank the customers every time they get a chance. †¢ Keep the loyal customers. The employees have to develop "loyalty" programs where customers are rewarded for their fidelity. Such a program can include price discounts or gifts consisting in free silk textures on special occasions, such as birthdays, season holidays, weddings etc.

Reconstruction’s Failure Essay

Congress Reconstruction efforts to ensure equal right to freedom failed because the enforcement acts that was giving in Document 2, Prejudice in the south giving Benjamin Boyer’s speech and from the book â€Å"Black Reconstruction in America† in document 6, another reason was the Compromise of 1877. In the exert from the New York times, it states the Ku Klux Klan purpose was to establish a nucleus around which the adherents of the late rebellion might safely rally. The whites thought that it threatened individual freedom because it allowed the government to punish the Ku Klux Klan and banned disguises. The kkk wonted to enforce the fourteenth amendment which is to â€Å"make slaves citizens† to the constitution of the U.S. They believed in the innate inferiority of blacks. The Ku Klux Klan and other terrorist groups tried to keep African Americans from making economic process They killed there livestock, attacked the African Americans who owned land and forced th em to work for previous slaveholders. Many southerners were opposed to African Americans gaining equal right and voting in elections so they formed terrorist groups. They were very prejudice in the south. Benjamin Boyer’s wrote a speech that stated† It is common for the advocates of negro suffrage to assume that the color of the negro is the main obstacle to his political quality† meaning its common for people to see black as people who shouldn’t have the right to vote. He also said Negros are not equal of white Americans and are not entitled. In the book Black reconstruction in America he said the American Negro was compelled to give up his political power. What he was saying if Negros wonted to work or wonted to increase the income they couldn’t handle politics to. Another reason was the Compromise of 1877. After the southerners made great changes affecting the lives of freed African Americans, restricting the right of freed slaves. Hayes got the 20 disputed electoral votes. They were unlimitedly awarded to him after a bitter legal and political battle. The south accepts republican, Hayes becomes President and the North agrees to end reconstruction and withdraw troops. They also agreed to build a railroad from Texas to the West Coast and also agreed to appoint southerners to the cabinet. Reconstruction failed for many different reasons. Reconstruction was suppose to be the period of rebuilding after the Civil war in which all the confederate states returned to the union. Like  may things everything doesn’t always go as planned.