Gen200 Personal Responsibility Essay

Personal Responsibility The pathway to successful future begins with taking a close look at the ability to commit and be accountable for all actions even when no one is looking. Making the right decision and understanding that there will be challenges along the way can definitely prepare the body and mind to readily face them head on. The personal responsibility of an individual plays an important role to reach the ultimate goal to be successful. Personal responsibility pertains to our ability to discipline ourselves as well as taking a responsible approach and ownership on our career, education, family and most of all our actions.I believe that personal responsibility is vital to academic achievement of an individual because it can exercise self-efficacy, helps to recognize problems easily and manages time effectively to achieve success and happiness. There are many other factors in life that are struck by the effects of personal responsibility, but only a few are highly significant and usually kicks off the rest of the constructive effects. Establishing a relationship between personal responsibility and academic endeavor is very significant because it forms a ground rule to move forward and accept the reality of a decision made and what is destined to happen.Receiving an education is a choice, therefore it is our personal responsibility to make sure that we can meet the academic demand require. A strong sense of self-efficacy supports that responsibility because it can somehow motivate us to move on and challenge our way to academic success because we believe in our ability to reach our goal. Self-efficacy is an individual‘s perceived capabilities to attain designated types of performances and to achieve specific results (Pajares, 1996; Tella & Ayeni, 2006).When we accept responsibility for our own actions we can easily recognize and overcome the tests that are bound to happen along the way. Our positive outlook strengthens our confidence and definitely boosts our self-worth because it encourages us to be more responsible. We have to be careful however on instilling boosts of high expectations or beliefs, the effects can be very disappointing when it is not fully realized. The focus should be on realistic capabilities and potentials so that we can appreciate success in terms of self-development rather than achievements (Bandura, A 1994).Acknowledging responsibility helps to take control of daily life. Another factor that needs a great sense of responsibility is time management. Overwhelming schedule managing education, career, household and other activities can definitely put a person in a bind if schedule is not well planned. When there is a set objective and commitment to achieve that goal, a clear sense of direction in life must be established as well. Setting preliminary goal as well as short and long term goal can definitely put some perspective to how an individual wants to accomplish that objective.With that in mind, time m anagement will be effortless knowing what can be done now and what to accomplish later. A permit for any adjustments on any unforeseen challenges can be detected and easily resolve because commitment and responsibility makes a stand to face any setback and move on to continue the raise to success. A person can manage time effectively because of accountability and the will to accept responsibility for any actions, knowing that there will be consequences. So in order for me to be successful in every aspect of my life, I need to manage time effectively.Well managed time sees the possibilities of new opportunities and helps you create want you want in future. Here is my preliminary plan for this school year: Preliminary plan: 1. Set my short and long term goal. 2. Read on my syllabus and take note of important projects and due dates 3. Prioritize and organize my schedule according to my work and scheduled assignments and required readings. 4. Schedule time to be online and work on DQâ⠂¬â„¢s and assignments. 5. Schedule learning team discussion and assignments In keeping personal responsibility intact and focused, there is no doubt that challenges are bound to happen.Successful status academically, professionally and life in general will always present extreme encounters along the way, testing how strong the concentration and motivation devoted to the goal. Another important factor why responsibility is essential in daily academic life is learning to recognize challenges. Any challenges does not have to set us back, perhaps they should motivate us to be more proactive and ready to face these challenges head on. The quicker any problem is resolve, the quicker to move on and refocus on all the academic requirements and accomplish them right away.As we anticipate and accept that there will be hurdles then we can easily adjust to the situation and find a reasonable resolution. In order to race to academic success, I must remain motivated and focus on the big picture all the way through finish line and graduate. With a sensible practice of personal responsibility I believe I can tackle the duties to achieve my objectives. Establishing a relationship between personal responsibility and academic endeavor is very significant because it forms a ground rule to move forward and accept the reality of a decision made and what is destined to happen.Having the freedom to make the choices, plans and organize to be successful academically gives me the power to do what is right and accept any failures and easily move on with an effective strategy that will lead me to the ultimate goal to successfully graduate. References Pajares, F. (1996). Self efficacy beliefs in academic settings. Review of Educational Research Tella, A. , & Ayeni, C. O. (2006). The impact of self-efficacy and prior computer experience on the creativity of new librarians in South West, Nigeria. Library Philosophy and Practice , 8 (2). Bandura, A. (1994). Self-efficacy. In V.S. Ramachaudra n (Ed. Annotated Bibliography Pajares, F. (1996). Self efficacy beliefs in academic settings. Review of Educational Research The article aims to examine self-efficacy and findings made by Bandura’s (1986) in study of self-motivation and taking control of academic aspirations. The summary of discoveries in the relationship of self-efficacy and academic performances which validates measures that match up with personal responsibility. Tella, A. , & Ayeni, C. O. (2006). The impact of self-efficacy and prior computer experience on the creativity of new librarians in South West, Nigeria.Library Philosophy and Practice , 8 (2). This is good resource regarding the study on the impact of self-efficacy prior to computer experience of librarians from Nigeria. The study involves a number of new librarians that are independent and dependent variables. The outcome of the study presented that self-efficacy and computer experience has a major impact on creativity. Bandura, A. (1994). Self-ef ficacy. In V. S. Ramachaudran (Ed. ), Encyclopedia of human behavior (Vol. 4, pp. 71-81). New York: Academic Press. (Reprinted in H. Friedman [Ed. ], Encyclopedia of mental health.San Diego: Academic Press, 1998). This a great reference regarding self-efficacy beliefs and processes regulating emotional states and reactions. Talks about level of motivation reflected in choices and actions. The discussions on the use of influences over a person’s own impulse, thoughts and emotional situations as well as performance on given task. Insights on the development and exercise of self-efficacy over the lifespan. http://www. schoolsucks. com/paper/Academic-Personal-Responsibility/16640. html http://www. des. emory. edu/mfp/BanEncy. html http://www. des. emory. edu/mfp/PajaresSE1996. html

Situation Analysis/Target Market Identification Report for Ford Falcon Ute

10850 Marketing 100 Sem 1 2013 SA/TM ID Report Cover Sheet Name______adf_____Sally Student____________sfaf_______________ Student Number___012545654__ 12345678_______________________sf_________ Tutor’s Name__sfaf_____ Tina Tutor _____________fasdfdf________ Tutorial Day________Wednesday_______adfdf___________________________ Tutorial Time:______10am – 11. 0am_______________________asdfdsf____ Student Comments to Lecturer/Tutor (if any)________adff_____________________ _________________________________________________________________ ____________________________adfsdfsadf_____________________________________ Please read the following and electronically sign where indicated: Declaration: I declare the attached assignment is my own work and has not been previously submitted for assessment. This work complies with Curtin university rules concerning plagiarism and copyright. (Refer to www. policies. curtin. edu. u/documents/unit_outlines-plagiarism_state. doc for copyright a nd plagiarism information. I have retained a copy of this assignment for my own records. Electronic Signature of student:____adfsdf__Sally Student_______asdfsdfsdf_________ Recorded Mark:____________________________________________________ Lecturer/Tutor who marked: __________________________________________ CRICOS (Perth – 00301J) (Sydney – 02637B) TABLE OF CONTENTS Situation Analysis/Target Market Identification Report for Ford Falcon Ute. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 3 1. Situation Analysis/Current Marketing Mix †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 3 1. 1 1. 2 1. 3 1. 4 Current Product †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â ‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 3 Current Price†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 4 Current Place†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. Current Promotion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢ € ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 6 2. 0 Segmentation Theory†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 7 2. 1 2. 2 2. 3 3. 0 4. 0 Define segmentation (using more than just the textbook’s definition) †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 7 Explain segmentation †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢ € ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. Three benefits to Ford Falcon Ute from using segmentation†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 7 Target Market Characteristics/Images/Rationale Table†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 8 Reference List†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 16 Appendix Page 2 of 18 Situation Analysis/Target Market Identifi cation Report for Ford Falcon Ute. 1. 0 Situation Analysis/Current Marketing Mix . 1 Current Product Ford Falcon Utes (FFU) are eye-catching utility vehicles that are available in several bright colours. The facade of the vehicles is sleek and sporty with flashy rims which promises power and the back of the FFU is like a truck. The FFU is unique and will allow use for both work and play. The car would appeal to masculine audiences who find use in a utility vehicle. The distinctive aspect of the product is the ‘Ford’ emblem which is oval and dark blue with silver outline and inner ring with the brand ‘Ford’ in cursive font.The emblem is recognizable worldwide. The basic benefit that customers get when purchasing a FFU is transportation. But, the FFU offers more; the car serves as an icon and an Aussie bloke’s style accessory (McDowall 2012). Not only useful for work, the vehicle is multi-purpose as it allows them to be a romantic when it is fitted-out with an old mattress for star gazing (McDowall 2012). Also, the consumer may head to the beach with mates for some fun and throw a ‘barbie’ with some beer and prawns in the back (McDowall 2012).The extra services that customers can get from the purchase of this vehicle are excellent long-term customer service and dealer warranty services for the car. Customers may also visit the website to understand the company and the vehicle more. In addition to that, extra accessories for the FFU are available for customers to purchase. For example, car insurance, GPS, rubber floor mats, tow bars, mudspats and many more (Ford 2012). Customers may also be gifted with Ford merchandises for example, caps, umbrellas, key chains or mugs when they purchase the vehicle. The FFU comes in many makes and models.There six different models of the FFU that customers can choose from. Customers can choose between auto or manual transmissions, and customize down to what colour and trimming to pref erence and specification. Being able to customize and personalize the FFUs is a big selling point for customers, as they will feel that their vehicle is unique and one of a kind. Potential buyers will spend a significant amount of time looking for the product as it is a big investment. They will begin with information search, consulting relatives and friends, salespersons, do online research and read testimonial from real customers on forums and blogs.If customers cannot find the FFU, or if the wait is too long for the vehicle to be delivered, they might accept a substitute. There are many competitors with similar products in the market, for example the Holden Ute, Nissan Ute, Mazda Ute and many more. On the other hand, when a customer has had their heart set on a product which they had spent so much time researching on, they might prefer to wait, especially since it would be a significant investment. The FFU has been in the market since 1961 (Hammerton 2012). Ford produces all type s of vehicles which range from cars, sports utility vehicles, commercial and performance.The FFUs are known to be fast, reliable and durable. The FFU is different to competitors because of the stylish design and the reputable brand name that has been in the market for more than 50 years. Page 3 of 18 1. 2 Current Price The FFU exists in a monopolistic competitive environment. It is the market where lots of sellers exists to offer similar products and sellers have to differentiate themselves using branding, quality and features of the product (Martin 2012). Sellers also use prices to differentiate themselves from the competitor. Price makes an impact to the demand of vehicles as the FFU cost a significant amount.If a FFU costs A$40,000 and if the price of the FFU decreases by 10%, it will be a discount of A$4,000, which makes it a very good deal where demand will most likely increase. On the other hand, if the price of the FFU increases by 10% it will mean that buyers will now have t o pay A$44,000 for exactly the same vehicle, then demand will most likely decrease. Customers will begin searching for another option with better value to purchase as there are many similar vehicles in the market. The business costs are very important when determining the price of the FFU.This is because every cost that is going into the production, advertising and distribution of the car is passed on to the customers. Sellers will have to search for the most effective and efficient option of producing the vehicle parts, and assembling the cars. Some of the sellers’ decisions which will affect the prices of the vehicles are, costs of having the vehicles assembled in countries the vehicles are sold at compared to the shipping costs of assembled vehicles to be sold internationally. Shipping costs are expenses that must be considered when setting the price of the FFU.Labour costs play a significant part as the vehicle has to be produced from raw material up until to the sale of the product. Some considerations to reduce the costs may be to employ intermediary agents to assist with other operations that may require some specialty expert knowledge. The price of the FFU is in the middle range amongst its competitors. Current price of a basic FFU compare to competitors are as listed in the table below; Ford Falcon Ute Holden Ute Mazda Ute Volkswagen Ute From $41,595 (www. ford. com. au) From $38, 990 (www. holden. com. au) From $28,560 (www. mazda. com. au) From $43,990 (www. volkswagen-amarok. om. au) Buyers of the FFU will base purchase on the image of the product (please refer to section 3 for a detailed explanation of the target market). The buyers are looking for a product that is distinctive and unique and a durable vehicle. The vehicle will be used to travel extensively on an everyday basis for both work and leisure. Hence, the vehicle buyers choose to purchase will have to be able to withstand the weather, terrains, and wear. Price is not so much an is sue, however when compared alongside other similar vehicles (as started in the table above), the FFU seems to be selling on the more pricey side.Therefore, if the buyers are budget sensitive, they may decide to weigh in other brands and test-drive the other brands of Utes that are more budget friendly. Page 4 of 18 1. 3 Current Place The FFU uses intermediaries in their business. The use of intermediaries in businesses ensures the effectiveness and efficiency on how the business is run. It also reduces costs and increases competency of a business. Therefore, customers are not able to buy the product directly from the Ford factory. There are many places aside the factory that customers can purchase FFU from.Ford is an international brand and the company strives to ensure that customers can find their products easily. Locations that customers can purchase the FFU are official dealerships, private sellers, franchised dealers and private car yards. The most obvious location customers ca n purchase the FFU is from a Ford dealership that is available worldwide. Customers may search on the Ford official site for a dealer location closest to them. The vehicles are also available for purchase from a licensed dealer for example, John Hughes, AHG and many more.Customers may also choose to purchase the FFU second hand from a third party; for example a previous owner (a private sale), a licenses private car yard, or even a franchised car dealer. Customers may search for car listing information in the classified section of the newspapers or on though the internet. Major newspapers like The West Australian and free communities newspapers like the Canning Times or Freemantel Gazette will have these listings and information similar to free online advertisement pages like www. carsales. com. au or www. gumtree. com. au and many more.The characteristic of the FFU that influences its distribution is the, size, rules and regulation of export countries, durability and demand. A vehi cle is a huge product to ship and transport internationally, hence as stated above in Section 1. 2 of the report, Ford may have partnerships in various locations to produce parts of the cars and have the parts shipped to be assembled in different locations to save costs. However, if the costs are too high and it is not viable to produce or ship a car in certain countries, then Ford might decide not to distribute to that particular country.Affecting distribution decisions are also the taxes and regulations of imported cars in certain countries. In Malaysia, the government aims to protect their local car brands and had imposed exorbitant tax prices on imported cars. In this instance, it may reduce Ford’s affluence in the Malaysian market and definitely reduce sales. Hence it is important for Ford to conduct extensive research and consider if distributing their products to certain countries will be profitable. A positive aspect of distribution of vehicles is that they have no us e by date. There is no shelf-life and a car is a machine that will still work after 6 months.The only downside is to consider the year the car was made as cars lose their value from the date it has been produced. The longer it has been sitting in the show room or the store, or has been driven (odometer has a reading) the least value the car has. Hence, Ford has to extrapolate and forecast the production and distribution amount. Similar to demand, Ford will have to conduct a market research and consider whether customers will use the FFU in their country, or region. For example in states like Western Australia, the need for Utes is high as there are plenty of off roads terrains and plenty of development and mining sites.On the other hand, the demand for Utes may differ significantly in Victoria where it is more developed and there is less need for a utility vehicle. Page 5 of 18 1. 4 Current Promotion The first promotional ad for the FFU was a television ad (available through this li nk: http://www. youtube. com/watch? v=AUbgfWTptoU (YouTube 2000). The ad was aired on national television in the year 2000. It features the FFU racing a modified jet-look alike race car on a flat but rocky terrain. In the ad, as the FFU drive past the jet race-car, the passenger of the FFU made a cheeky remark, â€Å"must be stuck in third†.Then driver decides to accelerate, and the FFU speeds ahead of the jet race-car leaving the jet race-car driver with an amazed look on his face. Then there is a voiceover, mentioning â€Å"The XR8 Falcon Ute, It’s Unbelievable† and the ad moves to the next screen which shows steel bars coming together with the words, ‘Built Tough’ and the Ford logo in the middle of the screen. The next ad, is one of the few from a series of ad. It is a series of ad using the humour appeal which is found on the myFord website (myFord 2012) (refer to appendix for the ad). The ad shows a FFU parked at the top of a cliff, overlooking the beautiful scenery at sunset.A lady sits by the car with her picnic mat and basket and her partner is in the car. They are watching the sunset together, while holding hands (with his hand out of the window and she reaching out for him on the mat from the grass). The caption at the bottom of the ad is â€Å"You’ll never want to get out of the all new Falcon Ute†. Other series of these ads include a guy barbequing from the window of his car on the beach, a couple getting married in a garden with the bride holding the groom’s hand from the car and a lady sun bathing at the beach while the only visible thing about her partner’s hand, holding a bottle of beer from the car window.The TV ad and the website ad are not sending the same message. This could be because these ads are for a slightly different product; they are for the ‘upgraded’ versions of the originals. Hence, Ford wants to send a different message to the buyers that they have identi fied as their target audience and their needs at that particular point in time. For the TV ad, the general message of the TV ad is that the FFU is built for speed and for the web ad, is that the FFU is built for comfort. The theme in the first ad is comparison and demonstration while the theme for the second ad is humor.For the first ad, the business is trying to rule out any misconception of a utility vehicle being slow. Hence, they compared the FFU to a speed of jet race car, and showing (but not exactly proving) that the FFU in fact can be faster than a jet race car. For the web ad, the Ford used humor to show how the FFU, being a utility vehicle can be used on all terrains (mountain, beach, garden) and at the same time it is still very comfortable (that the driver will not want to leave the car for any reasons).At a glance, the messages and the themes of the ads are different but there exists an inherent common goal for both the ad, which is, â€Å"it is built tough, spacious, just for male young adults who like fast, durable, comfortable cars. † Ford wants to attract the masculine audience that has a need for utility vehicles. Ford focuses on promoting to the audience that they do not need to compromise utility for speed and style. The fact that the vehicle is so versatile is a plus point. Page 6 of 18 2. Segmentation Theory 2. 1 Define segmentation (using more than just the textbook’s definition) According to Lamb et al. (2009, 29) segmentation is when marketers diversify their products to attract different groups of customers. Elliott, Rundle-Thiele and Waller (2010, 188) states that the group characteristics that customers are divided into are called segmentation variables. These segment variables include things customers have in common that may be attributed towards their buying behaviours.This segmentation variable influences the decisions for the Ford and how they position and place their product in the market. There are four broad seg ment variables; these are Geographic, Demographic, Psychographic and Behavioural (Kotler et al. 2008, 229). Geographic segmentations are customers’ characteristics of the locations they live; like, climate, local population, topography and if is an urban, suburban or a rural 2. 2 Explain segmentation For example, for the purpose of this assignment the FFU marketers will target customers living in Western Australia.The demographic characteristics are the customers’ age, sex, ethnicity, income and household composition. The FFU will be targeted towards males that are approximately age 26 to 37. The psychographic segmentation characteristics include personality attributes and motives, lifestyles, their VALS characteristics and their Roy Morgan values. FFU will focus their efforts on advertising a segment that will be most lucrative which will be young male adults who have an active lifestyle and that requires a durable vehicle for work and leisure.The behavioural characte ristics includes how often customers purchase, how loyal they are to the brand and others. 2. 3 Three benefits to Ford Falcon Ute from using segmentation †¢ Targeted, effective advertising – The Ford marketers can create advertising campaigns that are focused and targeted towards the segments in the market that they want to sell to. Targeted advertising is effective as potential buyer will find the message of the advertising relevant to them. For example, if the ad were to show a 60 year old man as the spokesperson for a Ute the ad may be ineffective. Save money on advertising – If Ford produced which is targeted to appeal to a particular segment; they can also set the image of the product. This will also increase efficiency as there will be less wastage of valuable time, effort and advertising funds. It is better to produce one ad that is focused where the target audiences will understand and be able to relate to rather than 10 ads that have little relevance to t he market and will more likely cause confusion. †¢ Easier to monitor changes in a segment than a whole market – If Ford place a team to focus on the arget market of the FFU, they will be able to foresee and predict to market changes that are specific to the segments. The car industry and the society’s choices are deeply impacted by both macro-environmental and micro-environmental forces. For example, if the targeted market is expected to be impacted by the bad economic conditions to come and sales of the FFU is predicted to fall, FFU can react to it in a timely manner by producing budget versions of the FFU to attract the segment during the bad times. Page 7 of 18 3. 0 Target Market Characteristics/Images/Rationale TableColumn 3. 1: SPECIFIC Characteristics of your assigned brand’s primary target market AND explanation of why they are relevant to your product. 3. 1. 1 Column 3. 2: Image that illustrates characteristic given in Column 3. 1 (Insert pictures b elow)v 3. 2. 1 Column 3. 3: Explain how the image provided in Column 3. 2 illustrates the characteristic provided in Column 3. 1. 3. 3. 1 G E O G R A P H I C SPECIFIC Characteristics Country: The Target Market has to be located in the country where the unit is being taken. Hence, the Target Market for the Ford Falcon Ute lives in Australia.Explanation of why According to MUARC, TAC, VicRoads and RACV*, when choosing large cars, Australians like Ford as they are perceived to having the have the safest large cars (Michelle Ainsworth 2011). The Australian flag in the shape of the Australian continent represents the geographic location of the Target Market. * MUARC – Monash University Accident Research Centre, TAC – Transport Accident Commission, RAVC – Royal Automobile Club of Victoria. SPECIFIC Characteristics Climate: The Target Market for the Ford Falcon Ute lives in places that experience all types of climatic conditions.Explanation of why The Target Market wil l find the Ute reliable in all types of harsh weather. As mentioned in the Australian Bureau of Statistics, â€Å"Australia experiences many of nature’s more extreme phenomena; including droughts, floods, tropical cyclones, severe storms, bushfires, and the occasional tornado† (ABS 2009). The image depicts that Australia goes through a four season weather change. Page 8 of 18 SPECIFIC Characteristics Topography: The Target Market for the Ford Falcon Ute is located in Western Australia Explanation of why Western Australia is mostly made up of the deserts and outback.As quoted from the Australia Bureau of Statistics, â€Å"Australia is the second driest continent in the world and has the largest desert region in the southern hemisphere. More than a third of the continent is effectively desert; over two thirds of the continent is classified as arid or semi-arid. † The Target Market for the Ford Falcon Ute will find it particularly suitable on the rough terrain. SPE CIFIC Characteristics Urban: The Target Market for the Ford Falcon Ute lives in or near major metropolitan centers. Explanation of why There is easy access to services, food, entertainment and provides many choices when it comes to buying a vehicle.The convenience factor of living near the city is worth paying more for which may be an indicator that the Target Market would be willing to pay a premium price. The Pinnacles desert is a popular symbol of Western Australia. G E O G R A P H I C This picture of the Central Business District depicts that the targeted segment lives in the vicinity of the city. Page 9 of 18 Column 3. 1: SPECIFIC Characteristics of your assigned brand’s primary target market AND explanation of why they are relevant to your product. 3. 1. 2 Column 3. 2: Image that illustrates characteristic given in Column 3. 1 (Insert pictures below)v 3. . 2 Column 3. 3: Explain how the image provided in Column 3. 2 illustrates the characteristic provided in Column 3. 1 . 3. 3. 2 SPECIFIC Characteristics Sex and Age: The Target Market for the Ford Falcon Ute is a male between 21 and 35 years old. D E M O G R A P H I C The image portrays a male in his late 20s’ enjoying a beer, ready to have fun. Explanation of why The target market has a full driver’s license and likes driving big cars with ‘power’. He is energetic and always on the move, therefore a vehicle that is tough, powerful and dependable like the Ford Falcon Ute will suit his needs.SPECIFIC Characteristics Job: The Target Market for the Ford Falcon Ute has a blue collar job. Explanation of why He loves what he does as it allows him flexibility and he is not a ‘rules kind-ofguy’. He is spontaneous and hates routine. He likes the Ute as it enables him to transport his work supplies and still look good. This picture shows a guy happy with his job as a blue collar worker/tradie. Page 10 of 18 SPECIFIC Characteristics Household composition: The Target Mar ket for the Ford Falcon Ute is a young adult who is most likely in stage 1, young singles (bachelorhood) of the Family Life Cycle.Explanation of why He has just gained his financial independence, has no commitments and has all his disposable income to spend. Now, he is in control and he can make his own decisions on what to purchase. He chooses the Ute, because it makes him look good to the ladies. The picture demonstrates the target market’s family life cycle stage. Being an eligible bachelor, he is very popular among the ladies. D E M O G R A P H I C ME! SPECIFIC Characteristics Income: The Target Market for the Ford Falcon Ute makes a sizeable salary between $75K and $100K per year and spends it all.Explanation of why He has no financial commitments and does not have a reason to save, yet. He purchases the Ute, which symbolizes his masculinity and spending power. Financial independence accompanies the bachelorhood stage. The picture shows that he has his own sizable income now. Page 11 of 18 Column 3. 1: SPECIFIC Characteristics of your assigned brand’s primary target market AND explanation of why they are relevant to your product. 3. 1. 3 Column 3. 2: Image that illustrates characteristic given in Column 3. 1 (Insert pictures below)v 3. 2. Column 3. 3: Explain how the image provided in Column 3. 2 illustrates the characteristic provided in Column 3. 1. 3. 3. 3 P S Y C H O G R A P H I C SPECIFIC Characteristics VALS: The Target Market for the Ford Falcon Ute belongs to the VALS Group – Experiencers (The VALS Types 2006) Explanation of why He is motivated by self-expression and has a lot of energy; he loves trying new things and goes by the motto ‘No Fear’. The Ute is best suited for his lifestyle as it brings him to places no other cars can reach (rough terrains, mountains, sand)The picture portrays him and a buddy skydiving in the Avon Valley, Western Australia. SPECIFIC Characteristics Personality Attributes: The Target M arket for the Ford Falcon Ute loves hanging out with his mates and is socially aware. Explanation of why He has moved out of home and no longer has a curfew to abide by. He also does not need to rely on public transports or a taxi cabs to get him home after his weekly partying escapades. He owns his own car now, and he frequently offers his friends a ride on his Ute. He is proud to show it off and loves receiving compliments on his car.As depicted in the picture, he places importance in his social circles. He enjoys dinners, drinking and entertainment with his friends. He uses the Ute to take his friends home, when he is the designated driver. Page 12 of 18 P S Y C H O G R A P H I C SPECIFIC Characteristics Roy Morgan Value Segments: The Target Market for the Ford Falcon Ute is in the ‘new and different’ segment. Their attraction to things which are new and innovative usually means that they are the first to adopt on new products and services, often just for the excitem ent of having a new toy – regardless of the cost. Roy Morgan Research 2012) Explanation of why The target market likes the Ford Falcon Ute because it is new to the market and boasts advance technology. It has the EcoLPi, Bluetooth mobile phone integration, and iPod integration (Ford 2012). As shown in the picture, the Ford Falcon target market is attracted to innovative products and new toys. SPECIFIC Characteristics Lifestyle: The Target Market for the Ford Falcon Ute has a typical laid-back Australian lifestyle. Explanation of why What better way to transport ingredients for a good old ‘barbie’ and a slab of beer than in his Ute?Like all Aussie blokes, he LOVES his ‘barbie’ and hanging with his mates on a warm summers’ day, particularly when there is beer involved. The picture shows a typical Aussie barbeque menu: steaks and chicken wings. Missing in the picture is a can of beer. Page 13 of 18 Column 3. 1: SPECIFIC Characteristics of your as signed brand’s primary target market AND explanation of why they are relevant to your product. 3. 1. 4 Column 3. 2: Image that illustrates characteristic given in Column 3. 1 (Insert pictures below)v 3. 2. 4 Column 3. 3: Explain how the image provided in Column 3. 2 illustrates the characteristic provided in Column 3. . 3. 3. 4 SPECIFIC Characteristics Loyalty: The Target Market for the Ford Falcon Ute is not brand loyal. B E H A V I O R A L The image depicts that the target market for the Ford Falcon Ute is not brand loyal. Explanation of why Being an Experiencer (The VALS Types 2006), he prefers new-to-the market and new technology than to limit himself to particular brands. He likes trying new brands and new things. He purchased the Ford Ute as some of his mates already own the Holden Ute. SPECIFIC Characteristics Benefit expectation: The Target Market for the Ford Falcon Ute values the benefits of status, usability and low maintenance.Explanation of why The benefits sough t in the Ute are serving as symbols of his masculinity and status as well as transporting his work supplies. He needs for the vehicle to be durable and dependable. The picture shows how the target views himself. Customers purchase products consistent to their ideal self-image. The Ute is an extension of the symbol of his masculinity. Page 14 of 18 SPECIFIC Characteristics Price sensitivity: The target market is not worried about the price tags on his purchases. He feels that spending big bucks in exchange for style is worth it. B E H A V I O U R A LExplanation of why He prefers to spend on things that are classy and up market. He likes the Ford Falcon Ute because it looks stylish, even if it means spending more compared to the Holden Ute. This is a picture of the target market’s bachelor pad. He has a race car simulator with 3 flat screens, high end gym equipment and an elevated flat screen LED TV in the entertainment corner of his apartment. SPECIFIC Characteristics Volume u sage: The Target Market for the Ford Falcon Ute has a high usage rate. Explanation of why The picture depicts that the usage rate of the Ute will be high.The Ute will be used to transport work supplies, fetch his mates to AFL games and drive through road-less terrains. The image depicts a dirty car which is used frequently. The target market possibly went off road for a job yesterday. Page 15 of 18 4. 0 Reference List ABS (Australian Bureau of Statistics). 2006. Australian Deserts. Cat. no. 3101. 0. Canberra, A. C. T. : ABS. http://www. abs. gov. au/AUSSTATS/[email  protected] nsf/Lookup/1301. 0Feature+Article12006 ABS (Australian Bureau of Statistics). 2009. The exceptional heatwave of January –February 2009 in south-eastern Australia.Cat. no. 3101. 0. Canberra, A. C. T. : ABS. http://www. abs. gov. au/AUSSTATS/[email  protected] nsf/Lookup/1301. 0Chapter1012009%E2% 80%9310 Ainsworth, Michelle. 2011. The Herald Sun: MUARC, TAC, VicRoads, RACV reveal Australia's safest us ed cars. Accessed July 28, http://www. heraldsun. com. au/news/muarc-tacvicroads-racv-reveal-reveal-australias-safest-used-cars/story-e6frf7jo-1226102225219 Carsales. 2012. Accessed March 12, www. carsales. com. au Elliott, Greg, Sharyn Rundle-Thiele, and David Waller. 2010. Marketing. 2nd ed. Milton, Queensland: John Wiley & Sons Australia, Ltd.Ford Falcon XR8 Ute Advertisement. 2000. YouTube video, 0. 28. http://www. youtube. com/watch? v=AUbgfWTptoU Ford Feel the Difference. 2012. Ford. Accessed March 12, http://www. ford. com. au/servlet/Satellite? c=DFYPage=1248884753526=wrapper ite=FOA#overlay=1248916613837 Ford. 2012. Accessed March 10, www. ford. com. au Ford: Ford Falcon Ute Accessories. Ford. 2012. Accessed January 12, http://www. ford. com. au/commercial/falcon-ute/accessories/exterior Gumtree. 2012. Accessed March 12, www. gumtree. com. au Hammerton, Ron. 2012. Ford Falcon Ute goes five stars.Go Auto. http://www. goauto. com. au/mellor/mellor. nsf/story2/0B9A1FB567000AE1 CA257745 000048D7 Holden. 2012. Accessed March 10, www. holden. com. au Kotler, Adam and Denise Armstong. 2008. Principles of Marketing. 4th ed. Frenchs Forest, NSW: Peasons Education Australia. Lamb, Charles, Joseph Hair, Carl McDaniel, Jane Summers and Michael Gardiner 2009. Mktg. 1st Asia Pacific ed. China: Cengage Learning Australia Pty Limited. Page 16 of 18 Martin, Cathy. 2012. â€Å"Lecture 5: Chapter 6 Markets Segmentation, Targeting and Positioning. † PowerPoint lecture notes.

The Importance of Play in the Design Practice Thesis

The Importance of Play in the Design Practice - Thesis Example He or she should also possess a passion for innovation, curiosity for exploration and a good amount of perseverance. Again, these are traits one acquires along the way as one grows up from childhood to adulthood. Such qualities rather than being taught are inherent or inspired through different interactions during one’s developmental stages as a child. Thus, the more a person plays during the transition from childhood, and further maintains an interactive mode through play, the more creative he or she will become. The physical, emotional and intellectual developments of humans largely depend on their environment and the activities they engage in during the process of growing up. It is through these activities that they attain cognitive development and emotional as well as intellectual maturity and become responsible adults. Thus, if a person who possesses the traits of imagination, innovativeness and a sense of aesthetics, he will acquire a high level of creative potential. Wh en such an individual pursues a career in designing, proper education and training can make him or her highly proficient and competent professional in the field of design practice. Similarly, when adults continue the activity of play, they will remain imaginative and will be able to sustain their activity. Hence, it can be contended that play cultivates the qualities of imagination, innovativeness, sense of aesthetics and creativity which are essential traits for a designer to excel in his work. Thus, the concept of play has a direct bearing on design practices and it has a vital role in nurturing proficient designers. Psychology of Play Play has an important role in human life, especially in the context of the development of children and cultivating the faculties of imagination, creativity and innovativeness in them. Further, even after one grows into an adult, one needs to continue the activity of play, so as to actively engage their imagination as well as to invigorate their crea tivity. In the course of play, children develop conceptual meanings apart from understanding various things relating to life on the earth, which is a major characteristic in the growth of advanced mental functions. â€Å"Many studies have been conducted on the significance of play in human life and evidence suggests that this activity is one among the most common forms of behavior during childhood.†1 Therefore, this concept has generated intense interest in researchers in developmental and educational areas of psychology. Lev Vygotsky, a renowned psychologist, illustrates the example where he proposes that in the case of a child who wants to go for a horse ride, if he or she is below the age of three, it will probably cry and become angry, if he or she cannot ride the horse. But at the age of three, the relationship of child with the changing world "matures and it understands certain concepts. Thus, the child becomes

Operation management and corporate strategy Essay

Operation management and corporate strategy - Essay Example Marriott’s outputs of the key operational transformation processes The business name is Marriott which is carried by Marriott International Incorporated. This company is undeniably has undergone operations strategies over time to ensure that strategic decisions and actions will result to operation’s main role, objectives, and activities (Slack et al, 2007). Why there is a need to transform inputs it is because they cannot automatically be considered final goods or services. This is clear in the case of making a product and using technology for instance to transform raw materials into something useful by undergoing different processing stages (Thomson and Formby, 1993). The same process applies when it comes to coming up with service offering. The whole process requires transformation of available resources into something useful that can be served for the benefit of the target users, customers or markets (Johnston and Clark, 2008; Stevenson, 2008; Looy et al., 2003; Hill , 2005; Jick and Peiperl, 2002). This means that it is not only in manufacturing organisations there is a need to come up with transformation of the inputs which in this case it is common to hear about the raw materials. However, in organisations where the final product is a form of service, it is important to understand that there are also basic inputs that need to be transformed. Marriott Hotels basically need to come up with staffs as its most important resources. In order for the management to effectively promote its vision, these staffs must be fully equipped with the right information so as to elaborately create a business environment that could satisfy customers. According to Slack et al (2007), staffs and facilities belong to the input transforming resources because they have the ability to act upon the input transformed resources which are commonly in a form of materials, information and customers. Due to input processing of material, information and customer, Marriot Hotel s were able to come up with hotels with complete amenities and everything that a customer may want to find in a hotel. The five performance objectives The five performance objectives are important for an organisation not just for the purpose of obtaining corporate goals but in order to achieve competitive advantage (Slack et al., 2007). Quality, speed, dependability, flexibility and cost are not only determinants of good performance of an organisation but they are all essential characteristics that can be obviously found in a product or service offering. Outsourcing of service for instance, especially in hotels is found to result to reduce cost, and improve the quality and flexibility of the service (Rodriguez and Robaina, 2004). In reality, there is an observed link between business environment and the choice of operational strategy choice of the five performance objectives especially on dependability (Gyampah and Boye, 2001). Customer service in actual setting always integrates th e issue of the service speed and part of it is the determination of customer satisfaction (Davis and Maggard, 1990). Flexibility issue is widely heard among manufacturing org

Huck Finn, Asher Lev and Emma Essay Example | Topics and Well Written Essays - 750 words

Huck Finn, Asher Lev and Emma - Essay Example But his religion, Hasidic Judaism, does not encourage art. His father a staunch follower believes that art is for the devil. The authors of these three novels use a number of literary elements and techniques to portray the growth of the protagonists. Of these the three elements of theme, characterisation and setting have helped the authors in their endeavour to show the progress in the lives of the protagonists. On reading these three novels we find that all the three protagonists are in search of self-awareness and go on a journey to seek it. In Huckleberry Finn, the hero, Huck, goes on a journey down the Mississippi River, with a slave named Jim. As he journeys Huck gets to learn a lot about life. He learns about slavery, trust, death and all these lessons help him to improve as a man and also helps him to mature as a man. He learns to listen to his conscience. "Conscience says to me What had poor Miss Watson done to you, that you could see her nigger go off right under your eyes and never say one single word? What did that poor old woman do to you, that you could treat her so mean... I got to feeling so mean and so miserable I most wished I was dead" (Twain, 1985, chap.16). Asher Lev, the hero of My name is Asher Lev, unlike Huck does not go on any journey in the literal sense. Asher through his paintings throws light on what has been happening to him in life. We get to see a journey of h is life through his art. Austens heroine, Emma Woodhouse too does not set out on a journey in the real sense. The story is all about the journey Emma makes to enter womanhood and how she matures psychologically after marriage.

Problems and Issues of Childhood Obesity Research Paper

Problems and Issues of Childhood Obesity - Research Paper Example This essay "Problems and Issues of Childhood Obesity" outlines the consequences of the obesity and the steps that should be taken to stop it. When children take much of the beverages such as soda and juice boxes, they increase their chances of contracting the obesity. Therefore, large soda bottle quantities should not be advertised where the children are since they promote obesity epidemic. The number of children consuming soda has increased by 300% for the last 20 years. This shows the rate at which children are at risk of being obese. It is, therefore, documented that, there has been a 60% increase in obesity due to this increase in consumption of soda by children. Such beverages as soda contain some amount of calories that contributes to obesity, and currently, it is estimated that 20% of the children are overweight due to the contributions of calories intake in beverages. It has been noted that children of the current world show a great reduction in physical activity. With the cu rrent growth in use of technology such as computers, watching television and their rest, most children tend to remain non-mobile as they can do almost everything they want at a sitting. Physical education has also greatly reduced in our schools making the children neglect physical activity. All these new factors of life have made children adopt a sedentary lifestyle which make them attract the disposing factors of becoming obese. The current sedentary lifestyle that has been adopted by children also contribute to the increase of the obesity epidemic.

A Comparison between Two Possible Methods for Water Provision in South Essay

A Comparison between Two Possible Methods for Water Provision in South East, Queensland, Australia - Essay Example Colvin unveils that rainfall experienced in South-East Queensland has been significantly below average for the past six years, and this has marked the ten year history of severe water shortage in this part of Australia. The situation of water shortage in Australia has led to steaming debate in the political and public spectrum as blames are exchanged to politicians for failing to establish appropriate policies to ensure water security in the South-East Queensland. A portion of blame is also exchanged to the citizens who are perceived to misuse the water, and the potential drought seasons. Showing regard and concern about water shortage experienced in the South- East Queensland, this report is purposed to identify and propose two possible methods of supplying water in the arid areas of the South-East Queens land in Australia. The report will also analyze the cost effects of the two methods identified and propose the convenient method to be adopted first and the one to be adopted in th e process as the actual supply underway. The two methods that shall be addressed by this report will include water recycling and rainwater harvesting. Background The problem of water shortage in the South-East Queensland in Australia dates back about 100 years with the worst historical drought periods was lapsing between 1898 and 1903 (Colvin). However, 1974 offered slight compensation to the past periods of drought as the year experienced historic rains that led to yet historic floods that have never been experienced again in the region. According to Radcliffe (4), the statics of 2003 showing water provision depicted that about 414000ml was used in residential gardens, 183000ml used in laundry, kitchen used 61000ml, and bathroom consumed 317000ml. The 2003 statistics also indicate that the total volume of water consumed in residential was 1219000, industries and businesses consumed 437000ml, local government and its fire-fighters consumer total volume of 139000ml, system losses amo unted to 221000ml as errors in client meters amounted to 49000ml (Radcliffe 4). Importance of the Requirements Rainwater harvesting mainly involves collection of rain water that falls on the roofs and surfaces of structure and tapping that water into storage tanks for future use. Rainwater harvesting could also involve collection of the surface runoffs that forms on the ground and directing such water into storage dams and other water reservoirs for future use in irrigation or in households for cleaning items. When such scarce water is collected in the arid areas, it is usually considered as precious element and will be used with great care (Pigram, 2006, p. 145). Harvesting rainwater has been considered to be of lower cost since the process only requires one to have an iron roofed house of structure and water storage tanks, which are usually obtained at cheaper prices. Collection of rainwater is also environmental friendly since water collected reduces flooding, which might break s ewerage lines and result to unhealthy environment. Rainwater also has gained massive public recognition and acceptance as one of the best means of obtaining fresh water that is rich in natural mineral elements that are good for health. Water recycling simply means to reuse all ready used and contaminated water but after undergoing series of treatment and safety guaranteed for particular use. The sources of recyclable water include sewerages, municipal wastewaters and grey water among other sources of used waters. Recycling water is a friendly undertake to the environmental safety and sanity. Recycling water helps in reducing contaminations and loads of nutrients that may be hazardous to the

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S6W3Dqs - Essay Example The same applies to President Eisenhower’s in his farewell address. In this respect, Henry Kissinger’s remark that â€Å"Morality has nothing to do with foreign policy† is totally misplaced and uncalled for. Morality should, as a matter of fact, be part and parcel of the overall national strategy. Morality has to do with the distinction of good from bad or right from wrong. On the other hand, foreign policy is concerned with the beliefs, attitudes and actions of America towards other countries. Mr. Y (2011), in A National Strategic Narrative clearly articulates the American dream as regards to foreign policy. For instance, the narrative calls upon the United States to pursue it domestic and foreign policies with a unified effort that reflect constancy of purpose (The National Strategy Forum Review, 2010). It further goes on to state that US should pursue her national interest while at the same time allow others to pursue theirs. However, this is pegged on condition that American values are not betrayed. Finally, Mr. Y says that America should seek fair competition and should not hesitate to deter bad behavior. This in itself is a moral position in foreign policy. Based on personal reflection, the National Strategic Narrative, and a recollection of values enshrined in American constitution, the role of morality in national security strategy cannot be downplayed. Other nations will only respect the position of USA on various matters based on her moral standards. The involvement of multinationals such as NATO in America national security has greatly boosted the collective power to promote security, curb incumbent threats, as well as protect the American citizens. Such is the case with which NATO and its 27 member states work to promote ideas and peace of the member countries. America is part and parcel of these efforts done by NATO. Secondly, multinationals work with the American government to advance the

Teams progress Assignment Example | Topics and Well Written Essays - 500 words

Teams progress - Assignment Example †¢ What were the weaknesses of your team?†¢ What were the weaknesses of your team?Lack of experience on such team managed projects was a major weakness. Although Work load was equally divided by the leader division of work was such that one member assigned to do research work was not responsible for writing task. Therefore, writing standard lacked coherence of thought. Long-term goals got forgotten to attain short term targets. Due to given time limit, team leader could not justify with the given task. †¢ What do you like best about the team experience?  The best thing about the team experience was developing an understanding of what other members thought about how to work collaboratively, innovatively and at the same time respecting each other views by listening with patience. The feeling of team-spirit was so intense that no member felt bad when his research material was found irrelevant and discarded from the final output. †¢ What do you like least about your team experience?  Online participation through the electronic media via computers was the least satisfactory strategy in comparison to offline participation at the campus library and other designated places. It did not help in resolving the issues faced by members as the target was only on providing an update on current status. Members had to wait until the next face-to-face meeting to resolve issues, which caused a delay in timely submission. My experiences of the joint project have enlightened me on how to bring performance and excellence in the final output by changing my behavior and attitude.  

Money Chimp Essay Example for Free

Money Chimp Essay At the time of this writing, as the old saying goes, some could say it is the worst of times. However, for those who are planning for the long term, this is an excellent time to put money aside, as over time, the problems seen today will subside, and the financial markets over the long term have a way of balancing gains and losses. This being said, this paper will focus on the planning of a 401K over the long term for the best possible outcome. What is the Best Choice and Why In the case of the researcher, and indeed for other investors who do not have unlimited funds to invest and are looking toward the long term, within a 401K account, the best investment strategy is to first make contributions under the Traditional IRA rules, up to the limit of $5,000 annually, and then to make Roth IRA contributions. The reason for this is that the Traditional IRA contributions, again up to $5,000, is tax deductible today, providing present day financial benefit as well as the security of retirement income years later. The numbers show this; for example, the maximum $5,000 Traditional IRA contribution, each year for the next 20 years, will on average provide almost 5% more funds for retirement than the Roth option (Money Chimp IRA Calculator, 2009). It must also be understood, however, that over the $5,000 limit annually, the Roth will provide tax savings upon retirement, and in this way, tax savings can be maximized no matter what. Works Cited Money Chimp IRA Calculator (2009). Retrieved March 6, 2009 from the World Wide Web: www. moneychimp. com

Human Resource practices in Grameen Phone Company

Human Resource practices in Grameen Phone Company 3.1 HR at Grameen Phone-HR management is about managing people in organizations as effectively as possible for the good of the employees, the company, and society. In GP managing human resources is becoming more and more important to the success of all divisions of the company. With the honest and coordinated effort, HR plays a key role in realizing the vision and strategic direction of the company. In the contribution of GP, the HR Team is a beautiful blend of bright, innovative, enthusiastic and professional members. The entire HR team has had excellent drive to translate concepts into reality. Thus, in within a short period they have accomplished so many successes in the arena of employee benefit and recognition at home and abroad. HR has very actively participated and sponsored HR conferences and meetings in Bangladesh. Thus they are contributing to the uplift of Human Resources in Bangladesh. They are looking forward to be corporate member of Bangladesh Society for Human Resourc e Management (BSHPM).This indicates that they would like to be a part of the professional institution building for HR in Bangladesh. Moreover, the HR division has launched the HR News which has started its journey from May2000 is also another Employee Development initiative. Thus, overall HR of GP is moving forward and playing even stronger role in every year by upholding the team spirit and harmonizing interdepartmental relationship. Human Resources (HR) Department, an important part of Administration Division plays very vital role in the total functioning of Grameen Phone Employee recruitment, selection, transfer, promotion, training, performance appraisal all these are conducted by HR division. The informal structure of HR according to its functions can be classified into three main categories they are: u ma Human Resource Management (HRM) Human Resource Development (HRD) Human Resource management Information system (HR- MIS) Human Resource practices in Grameen Phone Company 3.2 Human resource planning Effective human resource planning (HRP) can be one of the most rewarding aspects of work in human resource management. Effective planning can enhance the success of the organization while minimizing the amount of suffering resulting from poorly anticipated labor surpluses or shortages. In the line of business plan, HRP at GP starts. HRP is tagged with business Plan such as potential investment, subscribers, market shares etc. There is a strong correlation between subscriber and employees requirement. 3.3 Demand of Human Resource Forecasting of Human Resource Demand is done fully on Judgment. The method in this respect used is bottom-up forecasting. Each unit, branch or department estimates its own future need for employees. The sum of the estimated unit needs is the demand forecast for the whole organization 3.4 Mission, Vision, Objectives Strategies of Grameen Phone Company Vision Ideas that Simplify CompanyMission The vision will be achieved by Connecting Bangladesh with ease and care Being user-friendly Providing value for money Providing simple and timely connections Having a right and understandable process Objectives and Mission of the Grameen Phone The objectives of HR at GP are: To be strategic business partner with the line managers. To create an attractive work environment. HR missions at GP are: To attract, develop and retain qualified employees so that they can contribute to business goal. To create an environment which facilitates are effective performance and enhances employee morale and satisfaction. Grameen Phones basic strategy is the coverage of both urban and rural areas. The Company has devised its strategies so that it earns healthy returns for its shareholders and at the same time, contributes to genuine development of the country. In short, it pursues a dual strategy of good business and good development. Serving the mass market is one of GPs primary goals. By serving the general public as opposed to niche markets, the Company plans to achieve economies of scale and healthy profits. At the same time, service to the general public means connectivity to a wider population and general economic development of the country. In contrast to the island strategy followed by some companies, which involves connecting isolated islands of urban coverage through transmission links, Grameen Phone builds continuous coverage, cell after cell. While the intensity of coverage may vary from area to area depending on market conditions, the basic strategy of cell-to-cell coverage is applied throughout Grameen Phones network. In addition, GP has positioned itself to capitalize on the declining prices of handsets, making its goal to serve the general public realistic. Company Strategy Grameen Phone follows strategies at three levels. Those are described below: Functional Level Strategy Grameen Phones focus is on efficiency, quality, innovation, and customer responsiveness. This enables Grameen Phone to earn competitive advantage over the competitors. Business Level Strategy Grameen Phone mainly applies cost leadership strategy. In addition, they also apply differentiation strategy as their business level strategy. Corporate Level Strategy Grameen Phone follows related diversification as their corporate level strategy. It enables them to keep the cost lower. 3.5 Supply of Human Resource Manpower planning is an important function of HR management section. Two major activities in this function are: Planning and forecasting the organizations short-term and long-term human resource requirements. Analyzing the jobs in the organization and determining skills and abilities that are needed. Grameen Phone has both internal and external supply of labor force. 3.5.1 Internal Supply The HR department maintains a strong HRIS for internal supply. It keeps all types of employee data ranging from skill inventory to selection out. For senior level post, they hire internally in most of the case. For senior level position, they are some times from external source. They maintain replacement chart as a part of succession planning. 3.5.2 External Supply HR division has policy to manage labor supply externally such as: Online recruitment policy to attract people from outside as well. Use the temporaries with the help of their HRIS. Rehire the retired person: they have few examples of such case. No formal organizationally sponsored career planning is in existence now, but the HR unit is considering it with due importance and now working on it to implement in near future.HR department ensures integration between HRP and strategic planning of the organization.

The Effects Of Music Videos On Children Young People Essay

The Effects Of Music Videos On Children Young People Essay Music wakes up in our minds in the morning to the point of making us want to dance and probably soothing us when we have sand feelings. From our childhood through teenage to adulthood, music becomes our integral part in our whole life. At teenage, music helps define the characteristics of an individual. Pediatricians have tried to specialize in adolescent medicine and also consider the power of music and how it affects their identity. The impact on the individuals cultural and social boundaries is highly attributed to the long average hours of listening to music. Despite the fact that there is extensive variety of genres of music, adults and children differ on how they select the content to listen to. With the ability to discern what is right and what is wrong, adults may not be highly affected by the current behavior or social ills. Children on the other hand are much prone to the attractive violent category of music; the music contains plots that draw adolescents and other minority. During the development stages in adolescent, children try to discover their own Hero and role models. This means that the environment in which these children spend and grow will give them the character they want as own hero. At this time, the most inspiring issue to the child is to get what she or he wants. Assuming that the child has personal problems o challenges that he or she wants to defeat, it would be easier to prefer violent characters on TV and then adopt their way of doing things. Most of the hip hop music for instance contains violent engagements, use of drugs, sexual situations as well as sexual violence. The child would then develop with the notion that he or she must be violent or arrogant to survive in life. Heavy metal music has extreme alienating effects on developing children which includes psychiatric disorders, substance abuse, sex-role stereotyping and suicide risk. If a child displays violent acts against other children, the parent or the teacher has to pay close attention the music being listened to by children (Kathy John). Most music videos may show half naked women which affect the mental health of a child. Due to the societal behavioral classification, this mode of dressing is not acceptable in public. Therefore children experience severe mental strain in deciding what to accept as a norm or evil. Depending on the exposure the child experiences, the child can develop in favor of the environment. A child can grow in a calm environment which may promote the wellbeing of the child. Calm videos can help the child admire to have the future he or she sees on the TV or such media. These groups of children prefer to stay in peaceful environment and mostly tend to be obedient and accepted in the society. On the other hand violent videos tend to portray that the world is much violent than the way it is. This makes children believe that their home is the only exemption that is safe. Children get deceived that their families must align with the society. Children do not have great exposure to the outer society due to their parental care. This leaves the children to understand the community to be home and TV or digital media. This means that if the parents do not stay at home for long hours, the child may end up adopting the media culture other than the home culture. The child advances in being violent and aggressive through the adolescent to early adulthood. The cognitive scripts developed by children are developed through imitating media heroes. Most of these are adopted from violent music videos and shows. As teenagers and children watch these violent acts, they are able to internalize these scripts and become effective in influencing the life of the individual (Mhhe.com). Fashion is one of the areas that teenagers and children want to feel like they rule. They always want to outdo others, either among themselves or when alone. Celebrities adopt specific fashion for different tracks and videos; this leaves the child in a much vulnerable and delicate situation of selecting the style they want. These fashion problems may become an issue to the family since they may not be acceptable to the parents and the general public. The tense can lead to family problems where parents engage in physical confrontation with the child. Children on the other hand are not in a position to argue with the situation in which case they may be drawn away from their family. Areas in which fashion affects girl child includes scanty dressing, improper make up usage and use of drugs to change their body contour to look attractive. Boys may not experience extensive effects since the society does not set what is morally incorrect for the boy child. The problem however may be pronoun ced in a Christian family setting. This means that children can negatively be affected by such fashion (Media Awareness Network). The other problem area that music videos affect children during development is the misuse and use of alcohol in children. Video show explicit situations where young people are using alcohol and drugs. The child thinks that such use of drugs and alcohol would make the known and respected in the society. Since the video may not be only one that show such behaviors, the child tend to think that use of drugs or alcohol does not have any consequences after all. Although they may see warning signs on billboards highlighting the negative effects of using drugs and alcohol in young age, they do not get convinced as they get while watching a video. Such a child faces the wrath of using such drugs and alcohol to a point of addiction. The problem with such addiction is that they would require the individual to get medical attention and rehabilitation to recover and have a normal life again. Before the child or a parent discovers this problem, the child would have wasted a lot of precious time t hat could be used to develop talents and discover his or her mission in life. As earlier said, children may not be in a position to determine their role model with a conscious mind; the prominent environment chooses for them (Media Awareness Network). Language is the other aspect of a child that is affected by these videos. A child would always want to develop his or her commanding ability especially among peers or to use when asking something from the parent. The process of developing such that he or she can command respect naturally can get interfered with through audio and visual media. When the child sees someone on video eliciting vulgar words to others and gets what he needs done, and then the child will find it easier and efficient. The fact that such language is common in hard music which happens to be wide spread, the child assumes that such language is allowed in the society. The child ends up adopting the vulgar language for use in the community. Such children get discriminated in a society that values respectful individuals (Media Awareness Network). Fear is the other effect the music videos can have on the children. Children always want to feel safe and secure; it may not be the case when they discover that the world is not as they take it. Guns and deaths seem exaggerated on videos such that the child feels that anyone can be killed anytime and the criminal goes scot-free. The child may develop fear that this may happen to him or her or even to one of the family members. This can result to negative development of such children. With advancement in video production technology, video animation has become much easier. Some videos contain pictures showing situations where human being are being traumatized by unknown creatures, such video can be a fear factor to a child who has not developed enough to understand that such images are human creations and fiction. Such videos that scare children can trigger suicidal or homicidal feelings in a child. Music videos show explicit motion pictures that promote sex in the society. It is clear that such pictures would be of much interest to children who have not yet tried to indulge in sex itself. They act as the base upon which they learn how sex takes place. The sexual consciousness of a child may be aroused through such videos. Children can then try among themselves what they observed happen. In the process of trying, careless adults may become attracted to such minors. This opens to the child many challenges in life including sexually transmitted infections or even AIDS. Such sexual experiences are hard for children to contain and control, making them much vulnerable to rapists and child sex (Aubrey Jennifer). In conclusion, music videos have highly affected the structure of our society due to the effectiveness audio visual media. The power of such media has numerous advantages that have benefited the society, but this does not happen without a variety of back draws. Through the same visual technology, our society has degraded to a point of snatching childrens mind; children cannot live any more without videos. Media has become much accessible to children and teens through internet. It is however the responsibility of the guardian to create conducive environment for the child to grow. This can be achieved through use of internet filter tools to lockout inappropriate media from streaming. The parent can also subscribe for family programs that have their content checked for general audience. It might be hard or the parent to control what the child watches when alone therefore, it is also the responsibility of the parent to advise his or her children on what is appropriate and what is not. Work cited Aubrey Jennifer. The impact of sexually objectifying media exposure on negative body motions and sexual self perceptions investigating the mediating role of body self consciousness 2007. May 3, 2010 Kathy Dix John Harris. Violence in Music May 3, 2010 Media Awareness Network. Inappropriate content in music negative effects May 3, 2010 Mhhe.com Does media violence promote violent behavior in young people? July 2001. May 3, 2010 http://www.mhhe.com/socscience/english/allwrite3/seyler/ssite/seyler/ se04/promote.pdf> Murray Jeannette. The Negative Effect of Music Videos, July 29, 2006. May 3, 2010

My Relationship With Alcohol Essay -- Alcohol Use

Question: Name two prevalent authorities in your life that have shaped how you use, or do not use, alcohol. Explain how and why they have shaped you so. The strongest and most influential person who modeled alcohol use in my childhood was a male relative. I was not completely aware of many of these impacts until adolescence. As a child, I did not know what alcoholism was, I just assumed that the Beefeater Gin stench coming from my relative was his cologne. However, as I grew older and was exposed to a greater variety of people and circumstances, I slowly became aware of alcoholism. I began to incorporate the new experiences I had in relation to alcohol use with a deeper understanding of my extended family. This new awareness was unsettling and painful to me. Many of my relatives were alcoholics. There was never a family brunch, dinner, or casual gathering that was not centered around alcohol. The excessive and consistent reliance on alcohol fueled the arguments and shouting matches I witnessed between my male relatives. Their arguments were always laden with racist, sexi...

The Game :: Creative Writing Essays

The Game They tried to hide the huge needle, of course. He laid with his face planted hard into the sheets. His father and a nurse held him down by his shoulders and legs. The needle was pushed in just above his hip. He took it better than most boys his age. He clenched as it made its way through his skin. It stopped when it met his hipbone. The doctor had to ratchet it now, hard, to penetrate the bone. He clenched harder. The doctor now rocked the needle around in every direction now, to break of the thread of marrow that was drawn. The boy's lips finally opened. His father would never forget the scream that came out. All he did was tighten his grip as the boy thrashed. It was this, or it was death. The doctor had all that was needed for now. A sample to analyze before making a final decision. Tomorrow, if all was good, the needle would have to go in four more times, it wouldn't hurt though, promise. "Don't worry, David, you'll get anesthesia next time. You'll be numb, you'll never feel a thing." He stepped out of the car and looked around. Before him he observed a stately building, manicured flowers, lush green grass. He noticed some men wearing spotless shoes, and neatly creased slacks standing on the grass observing a small white ball and trading remarks that made them smile. Everyone, everything, seemed so peaceful, so clean, so perfect at Timuquana Country Club. David Duval was just nine. He was so short that his bag of clubs almost dragged on the ground. He was slightly chunky, with freckled skin. His bottle-thick glasses sat on his nose. He carried six bags of golf balls to the driving range. If you watched how he carried himself, you wouldn't know that he had really just started playing, or that the bag of clubs was irritating a string of puncture scars on his hips. He poured the balls out and began sending them flying across the grass. The men finished and moved away. David left only to collect six more bags of balls, about 150 more balls, and returned, again and again. "David," Woodrow Burton, a club employee, begged, "you better leave some of them balls for the members." David, saying nothing, opened his palms for the balls. Soon those calluses would be hard, those hands wouldn't feel a thing.

Comparing the Murder of the King in Hamlet, Richard II, Henry VIII, Mac

Murder of the King in Hamlet, Richard II, Henry VIII, Macbeth and Julius Caesar  Ã‚     Ã‚  Ã‚   Kings are everywhere in Shakespeare, from Hamlet to Richard the Second, from Henry the Eighth to Macbeth; many of the plays contain a central element of a king or autocratic head of state such as Julius Caesar, for example. They focus more specifically on the nature of that person's power, especially on the question of removing it; what it means on both a political and psychological level, how it can be achieved, and what will happen afterwards. This is not surprising, considering the times Shakespeare was living in: with the question of who ruled and where their authority came from being ever more increasingly asked in Elizabethan and Jacobean times the observations he makes are especially pertinent. Kings and kingship also lend themselves well to drama; the king is a symbol of the order (or disorder) of the day and a man who possesses (almost) absolute authority and the status that accompanies that, whilst in contrast he is also a human being with the ordinary weaknesses of that condition. Shakespeare is also said to have loved the drama of killing; according to legend he would "make a speech when he killed a calf" in his father's abattoir (Richard Wilson: 'A Brute Part'.) The dramatic image of sacrifice is particularly prevalent in Julius Caesar; Brutus says: " Let us be sacrificers but not butchers, Caius. We all stand up against the spirit of Caesar; And in the spirit of men there is no blood: O! then that we could come by Caesar's spirit, And not dismember Caesar. But, alas! Caesar must bleed for it. " ( II.i.166-171 ) Many images of sacrifice are present throughout the play, such as the servant returning... ... doubt it; and if it does go something else equally fine will take its place. It will be the same thing in a different dress. You can't invent anything finer than kingship, the idea of the king. " This may be true for many more than just the dramatist, Kings, Queens, and other more modern demagogues remain widespread throughout the world today and we are still far from the fairer, truly democratic world order the revolutionaries of the seventeenth century and many more since then have strived for. Works Cited. Craig,E.G./ ON THE ART OF THEATRE Harvester Dollimore,J./ RADICAL TRAGEDY Harvester. Freer,C./ POETICS OF JACOBEAN DRAMA Hopkins University Press. Kirsch,J./ ROYAL SELF Putnams. Knight,G.W./ IMPERIAL THEME Methuen. Knight,G.W./ SOVEREIGN FLOWER Methuen. Mack,M./KILLING THE KING Yale Univ. Press. Wilson,R./A BRUTE PART (Lecture handout)   

Feminism theory Essay

The article â€Å"Just Say No? † by Celia Kitzinger and Hannah Frithspeaks explains why it is important for women to be able to refuse. Special attention is paid to development of feminism perspective on sexual refusal. As the author states young girls and women find it difficult to refuse unwanted sexual relations. Therefore, the author discusses main reasons of being afraid to refuse and consequences of unwanted sexual relations. Further, it is necessary to mention that the article provides detailed overview of feminism theory, core issues and beliefs stating that it is necessary to develop refusal skills to avoid unpleasant situation. The author provides also recommendations how to prevent rape. Firstly, she defines refusals as â€Å"complex conversational interactions, incorporating delays, palliatives, and accounts†. Kitzfinger admits that nowadays training of refusal skills aims at teaching â€Å"just say no† instead of paying attention to the mentioned issues. Therefore, young women should be taught assertiveness skills along with refusal and social ones. The author claims that women should be afraid of refusing directly and unapologetically. The author presents also literature review of existing practices of refusing. Secondly, according to empirical data, â€Å"women already can explicitly articulate a sophisticated awareness of these culturally normative ways of doing refusals†. It is emphasized that the focus is only on conversational problems, though rape education, refusal skills programs and theoretical rationale are involved as well. Nevertheless, the problem of sexual coercion can’t be solved only by changing the ways women talk, behave and refuse. The author is rather persuasive, because she uses logical arguments, conclusions, facts and viewpoints of different critics to defend her position that women should be more aware of refusal skills. The article leads through abundant data presented to persuade women to be more self-respected, not to be afraid to refuse unwanted sex or simply unpleasant interactions with men. The question appears on the agenda: why women find it difficult to refuse? References Kitzinvger, C. & Frith, H. (1999). â€Å"Just Say No? The Use of Conversation Analysis in Developing Feminist Perspective on Sexual Refusals†. Discourse Society, 10, 293-312.

Application Assignment

. How is the Gillette Series being positioned with respect to (a) competitors, (b) the target market, (c) the product class, (d) price and quality? What other positioning possibilities are there? a. Premium to competition b. The Best a Man can Get† – not the most appropriate or cheap at all, but the most value added products, building on the popularity of sensor. c. Differentiated on functional attributes through innovation d. Price premium at an index of 110 to 120. There are many other positioning possibilities for a Brand.Gillette can position the various products it has separately, or treat Gillette as a master Brand. If Gillett is one Brand, then the positioning should be the same as for the other series of men’s grooming products. However if it breaks it into categories, then there is a shaving line, and then a deodorant line, and it can get into an aftershave line as well, unless it wishes to keep it aligned with the shaving category. In this scenario there can be 3 distinct positioning that Gillette can take up in the consumers’ minds. 2.Is Gillette making the best use of the brand equity that has been created with Sensor? Given that Gillett is attempting to make a name for itself and that Sensor has been its biggest success, it makes sense to use the impetus of that to tie into the rest of its line. The tagline of the best a man can get is a solid enough vague claim to make, and own. Since the equity was established for the ‘the best a man can get' and not just Sensor, Gillette is making good use of this, since the Sensor can be seen as a product from Gillette, and one that works very well, at least as per consumer response.Also, given that for men’s grooming, shaving is tied into the process very intricately, it is a logical next step to build onwards from shaving razor blade. However, releasing so many different product types into the market is not the right way to do so. 3 What strategies do you propose to Gil lette? Address the entire marketing mix. Perhaps a more staggered approach would work better, from releasing the gels and after shaves, and then moving onto deodorant, since you do not want to put too many different variants out there.It takes time to build a powerful reason to believe in a product for a consumer, and diluting the equity of sensor with too many different product types would be a disaster. A better strategy would be to first gauge not just consumer reaction to product quality, but to gauge consumer understanding of the brand Gillette. If the Brand is best known for a smooth comfortable shaving razor, then it would be advisable to first build on that equity further and introduce more razors, and add in a shaving gel.Hence the products need to be staggered out. Secondly, to build on the Price, they have one premium product in the form of razors. However there is still room to build a pyramid within Gillette's razors and add in a further premium variant, as well as a di scounted variant as well. The Gels and Deodorants, when they come in should follow a similar strategy come in at a similar premium of 110-120 and then build variants surrounding it. For example the Cool Wave series can be positioned at a 130 premium to competition.A further more niche variant can come in at a 150 index, and then a more standard variant series at a 100 index as the discounted variant series. Ownership of the category in the market is extremely important. The worst thing to do is to not take advantage of proper Placement. Globally companies such as Procter and Gamble as well as L'oreal have taken a space in the mind of the shopper through ownerships of shelves in store. It is important for Gillett series to be placed in a premium place, next to perhaps associated categories, and at eye level to most male consumers in the relevant age group.Shop shelf decoration is also important to announce the premium position. Finally, the promotional angle must not be discounted. I t is the single biggest reason after the Product itself, and is the right call for the consumers to initially think of trial. To achieve this trial, the communication must incorporate the same tagline of Gillette sensor, i. e the Best a man can get, and build on the equity that was created by Sensor. In this manner using all the tools to cater further success.

Mountain Resorts in Malaysia

There are three mountain resorts that are famous as a tourist attraction throughout the Asian region. The thousands of tourists who visit and revisit these three places are proof that these three mountain resorts are fun, addictive and keep you coming back for more. Which three mountain resorts that I am talking about? The three most popular mountain resorts as a tourist attraction in Malaysia are Genting Highland, Cameron Highland and Fraser’s Hill. Genting Highland, the Las Vegas of Malaysia, have three main activities.The first is a wide selection of outdoor and indoor theme parks. The indoor theme park has six theme areas from around the world, each with unique rides. The outdoor theme park features rides suitable for the entire family, such as the double loop Corkscrew for the adults and teenagers and the Flying Jumbo for small children. (pktan, Travel Guide Malaysia, 2007) If you are looking for something else to do, you could gamble at the only legal casinos in Malaysia . There are table games and slot machines for your entertainment. Wikitravel, n. d) Other than that, Arena of Stars in Genting has shows from musical concerts to live shows and sporting events. This fully-roofed amphitheater can make your holiday to be an unforgettable one. (rwgenting. com, n. d) Cameron Highlands is one of the most popular highlands retreat around Malaysia, losing out only to Genting Highlands. There are many different activities that can occupy your time there. Firstly, there are many agriculture farms there, such as tea plantations, strawberry farms and vegetable farms.To savor the delicious fruits, you can pluck the strawberries yourself or just visit the day market at Kea Farm. (Cameron Highlands Online, n. d) There are also honey bee farms and butterfly farms scattered around Cameron. Various honey products and framed preserved butterflies can be bought as a souvenir. (Cameron. com. my, n. d) Thirdly, there is a museum called Time Tunnel Gallery, where the pas t of Cameron Highlands can be seen through photographs.It is full of heartwarming relics from the local descendants from the pre-war days. (Clove Two, 2009) Fraser’s Hill is one of the famous mountain resorts in Malaysia. A few hundred years ago, Scottish James Fraser recruited some guides and hacked his way to the top of the mountains on Titiwangsa range in search of gold and precious metal. He did not find gold but made a home there and opened a tin mine as it is rich in tin deposits. The British authorities build a hill tation there after he disappeared 25 years later and named it Fraser’s Hill. (JourneyMalaysia. com, n. d) Fraser’s Hill is the coolest place in Malaysia. (Kuantan Hotels. com, n. d) The view is spectacular and is a hotspot for naturalists and photographers. As a result, it is a popular tourist attraction and attracts around 60,000 tourists a year, as reported by M. Hamzah Jamaludin from The New Straight Times. Other than visiting Fraserâ€℠¢s Hill for nature, there are also many sport activities that could be enjoyed by the whole family.Nature walk, bird watching, golf, fishing and horse riding are just some of the many activities that could fill your day. (Pahang Tourism, 2011) As the years grow, Fraser’s Hill is slowly growing to be the top tourist attraction in Malaysia. In conclusion, Genting Highland, Cameron Highland and Fraser’s Hill, are all exciting, tourist attraction mountain resorts in Malaysia. These three resorts lure many tourists, local and international, to Malaysia every year, no doubt making them the three most renowned mountain resorts in Asia.

The Goals Of Management In Dealing With People Commerce Essay

Management trades with people, their thoughts and things related to them. In a simple signifier direction can be defined as the art of things acquiring done through people in groups organized officially [ 8 ] . Management is the procedure where groups of people are involved in public presentation of organized activities. In an organisation with a big figure of employees the procedure of direction directs the directors to execute some maps such as planning, staffing, commanding, forming and directing to acquire things done by others. Organizational behaviour can be used to better the direction patterns for act uponing the employees efficaciously and working with them. Management is the key to obtaining organisational effectivity. Organizational effectivity depends on run intoing the rapid altering demands of the organisation such as holding the right people for the right occupation and at the right clip. It helps understand the production and behavioural control in an organisation. The survey of organisational behaviour in an organisation has the undermentioned advantages: It helps to spread out the skyline of direction. It helps better the organisational public presentation in line with the single public presentation which include reward systems, leading, motive etc. , It helps develop committedness among the employees to accomplish their personal ends thereby accomplishing the ends of the company. It helps to understand, predict and command the behaviour in the organisation. There are legion factors that determine the successful public presentation in an organisation, but for our treatment we will see few of import factors which are as follows: Recruitment and Choice Training and development Reward through proper Performance Appraisal System Effective Communication Skills Developing Dedication by Motivating employees Besides, there are many factors that contribute to the altering nature of work at organisation, but the two chief factors are: Current market scenario requires organisations to be more competitory and client focused, hence there is an increased force per unit area on the organisation The discovery in IT and communicating is another factor. For illustration Mobile and cyberspace have made work to be separated from clip and infinite. Organizations have changed their focal point and their chief rules are: Specifying vision and values from the consumer ‘s position Making a value concatenation i.e. , specifying activities and procedure that add value to clients and associate them Remove activities that add no value to the organisation. Reducing inefficiencies in the undertakings in an organisation. These rules have added value to the organisation enabling them to react quickly to clients ‘ demands and back uping alteration and encouraging invention. I would besides be discoursing the assorted alterations in the nature of modern work environment relevant to the factors I ‘ve stated above. Recruitment and Selection [ 5 ] Recruitment is procedure in which a qualified and suited individual is selected for a occupation in a company. The enlisting procedure is the duty of the HR section and assorted methods are available for this procedure such as interviews, aptitude trial, questionnaires etc. , It is a forming stage and is the most hard stage for the directors. Let us see the enlisting and choice procedure at Tesco. There are different ways through which Tesco advertises its vacancies. It first advertises its vacancy internally through intranet for two hebdomads. This provides an chance for the current employees looking for a alteration at the same degree or for a publicity. Tesco advertises its vacancies on the web at www.tesco-careers.com for external enlisting. It besides displays vacancy boards on its shops. For managerial places the applications are made online. The appliers chosen will hold to first undergo an interview and for the concluding phase they will hold attending at the appraisal Centre. A waiting list of appliers is prepared by the shops and as the occupations become available campaigners are finalized. Specialist occupations as bakers and druggists are advertised externally through the undermentioned agencies: Through the web and offline media Through telecasting and wireless Through advertizements in newspapers and magazines. As many other companies Tesco besides looks frontward for cost- effectual manner of pulling appliers. Though advertisement on media and magazines is expensive but sometimes this becomes indispensable to pull suited people for the vacancy. Choice can be defines as choosing the most suited individual from the list of campaigners who have applied for the vacancy taking into consideration the Torahs and ordinances of employment. Screening is an of import portion of the choice procedure and ensures that the selected campaigners for the interview will be best suited for the occupation. There are different phases in the showing procedure. In the first phase, the pickers at Tesco look through the CV ‘s of the appliers as this briefs the campaigner ‘s instruction and occupation history. A CV helps to measure whether the campaigner meets the specification for the occupation. Screening is followed by the campaigner who attends the appraisal Centre. This procedure takes topographic point either in shop and are run by directors. The campaigners are assessed through assorted exercisings such as squad work and job resolution. This besides provides consistence in the choice procedure. In the modern work environment, the choice and enlisting procedure has become more sophisticated and elaborate to choose for the best cognition and accomplishments in the market. The figure of testing procedures that organisations hold to choose the right campaigners has increased and besides the type of trials have become more extremist in their attack. Trials such as psychological rating and emphasis interviews are a common pattern in today ‘s work environment.Training and DevelopmentTraining is really indispensable for the freshly recruited employees. It is besides really indispensable for the employees already employed so that their accomplishments are up to day of the month and in line with the latest tendencies and engineerings. Training is going an indispensable portion of every organisation these yearss. Employees are made to undergo developing plans in order to maximise their possible to run into organisation ends. Lashkar-e-taibas us consider Barclays for our instance survey here. Training is a really important undertaking for the Human Resource section at Barclays. The chief ground for this being the initiation plan helps employees understand the assorted policies and the construction of their occupations. This will besides give employees plenty clip to set themselves to the environment in the organisation together with bring oning new thoughts and accomplishments in the employees. Training is the most hard and ambitious portion in the organisation as it is a uninterrupted procedure where the trainer moving as a alteration agent makes trainees acquire familiar with the new organisation. The followers are the chief preparation purposes at Barclay: It helps to increase the degree of assurance and motive in employees It creates a feeling of accomplishment and personal satisfaction Improves the quality of staff and improves their accomplishments. The above are the conducive factors that the aid the HR achieve their end of doing the employees feel a portion of the organisation. Choosing a suited a trainer is a really ambitious issue as he a jobber between the employees and the organisation. The trainer has the undermentioned duties. The trainer must measure the demand for developing the person and put up a preparation plan for the employee in order to make the ultimate end of the organisation. He must plan the preparation plan. The most of import undertaking at Barclays Plc is group engagement. Hence the chief purpose of the trainer would be to promote this undertaking. The trainer acts as a courier between the employees and the direction. The trainer must do certain that the freshly learned accomplishments are being practically applied. He will make up one's mind the demand for farther preparation on the footing of the current public presentation assessment. In the modern work environment employees are keener on maintaining themselves in touch with the latest technological development. They ever pick up accomplishments and heighten their cognition quotient so as to confront the turning competition in the current work environment. Therefore using preparation and development strategies would be easier and would better the overall quality of the work force.Performance Appraisal and Reward SystemPerformance assessment is a procedure where public presentation of an employee is assessed in footings of expected ends set for them. On the footing of public presentation appraisal the company decides publicities, expirations, the degree of supervising and the responsibilities and duties to be assigned to the employees. During the stage of public presentation appraisal the existent public presentation of the employees is assessed and evaluated. The HRM is responsible for the public presentation assessment and it is its responsibility to go through t he information accurately and impartially to the direction so that necessary and future disciplinary steps can be taken. The HRM faces the undermentioned issues during public presentation assessment: Recognition and designation of an employee ‘s strengths and failings. This will assist to use the strengths more efficaciously and the necessary stairss to be taken to get the better of the persons failing. In certain instances employees should be given full attempt, therefore the HRM should place the jobs which are doing this. This besides provides information needed for HR planning and act as an input to the HR section. This acts as a footing to do determinations such as schemes and future long term aims. It is the responsibility of the human resource direction to make a method of public presentation assessment and system of wages. The method created should be in line with the aims of preparation and development plan. Defined criterions should be set to mensurate public presentation. The HRM should make up one's mind who will be utilizing the assessment method and appraised by the method created. The HRM should garner feedback from the employees about the assessment method created, this will move as beginning of hiking the employees morale. This will assist the employees assess their strengths and failing. This will further promote the employees to make better to acquire a wages from the organisation. Employees in the organisation attempt to make undertakings that will non alone acquire them wagess in the signifier of fillips and inducements but acknowledgment in signifier of certifications and decorations and besides assessment for making something new and advanced. This will assist actuate the employees. In the instance of Barclays the wages system is really of import as this will assist act upon the employees to make something better and advanced. The wages system finally acts as a motivational factor for growing in future and is non an easy undertaking. As this depends on the duty and the type of occupation being done. [ 7 ] If the public presentation direction system is handled carefully and decently, leads to outstanding public presentation by employees and increases the degree of motive diminishing the absenteeism deficiency of morale of employees. Performance assessment and wages strategies are critical in today ‘s work environment because employees today are more influenced by the corporate life style and are ever in the sentinel for better occupation chances and hiked wages. Therefore it is indispensable for organisations to maintain their employees loyal towards them, and the easiest and most effectual manner of making it is public presentation assessment and wages strategies.Effective Communication SkillsEffective communicating is nil but an art of conveying our message clearly to other people. It involves a batch of attempt for effectual communicating as any mistake or deformation will ensue in misunderstanding of message. Lack of effectual communicating may ensue in deficiency of information, misinterpretations, employee public presentation may diminish which may finally impact the company ‘s turnover. Ineffective communicating may go a beginning of struggle and thwart the employees. The director ‘s ina bility to pass on efficaciously may take to the inability of employee non executing good as per the company demands. This happens when the employee is non cognizant of what is requested of him and finally leads employee dissatisfaction. Effective communicating has its ain benefits in the workplace. Effective communicating from directors to employees will ensue in the employees making their occupation good. A good direction manner together with a positive communicating attack will be rather effectual in the workplace and will take to better understanding between the employee and director. For an organisation to be successful communicating should go on both internally and externally. Internal communicating: between direction and employees. External communicating: this takes topographic point between staff and clients. Let us see Vodafone as a instance survey to exemplify the effectual communicating accomplishments [ 3 ] Internal Communication [ 2 ] : this takes topographic point inside the organisation between the employees and direction. Here the employees act as stakeholders. This communicating may take topographic point in any of the signifiers listed below: Vertically: this the top down attack which happens from the senior employees to juniors associates. The ultimate end here is to better the public presentation of undertakings and do the junior employees understand the company ‘s precedences and demands. Horizontally: this takes topographic points between assorted squads and across sections. The end here is to do certain functions are efficaciously carried out and undertakings completed. Intranet with restricted entree to people within the concern is a great tool for advancing better communicating. External communicating [ 1 ] : this takes topographic point with clients. Vodafone has laid a rule for communicating as â€Å" We will pass on openly and transparently with all of our stakeholders within the bounds of commercial confidentiality † . Vodafone believes that this will cut down the barriers to communicating. It makes certain that its messages are conveyed both verbally and not verbally. For verbal communicating the company has set contact centres so that the staff can be in direct contact with the clients and farther giving an chance for its staff to speak to the clients about the issues. Non verbal communicating can take topographic point through assorted methods such as advertizements in telecasting, newspapers and other media, the Vodafone logo. This besides acts as a method of finding the place of the trade name. Further methods of non verbal communicating include SMS to reach certain clients. Gross saless information can be reached out to clients through literature in the Vodafone stores. The many signifiers of communicating through which Vodafone reaches out to its clients are as below: Promotion and gross revenues material- Vodafone makes certain that the advertisement stuff is right and follows its Business rules. This besides helps the information reaches out responsibly to its stakeholders together with advancing its merchandises and services. Awareness and Information: Vodafone promoted the usage of nomadic phones responsibly in the autos. It took the complex stuff and translated the information in easy to understand signifier and made the public aware of the new jurisprudence and appropriate usage of phones in the auto. Explanation and counsel: nomadic phones have wellness effects on human existences. But the latest scientific research has something new and Vodafone needs to convey these findings clearly to the clients. Communication in today ‘s work environment is non merely of import as a agency of better procedure flow but besides as a agency to convey all the employees together as a individual unit. This is truly good when the employees have to work in a squad environment. In today ‘s work environment, employees have entree to societal web web sites which are capable to increase the bond between employees and better their attempt as a squad.Motivation to give EmployeesA good motivated staff is a key to a productive and pleasant environment in a workplace. Motivating the employees must be one of the cardinal duties of a director. An effectual direction and leading reflect through effectual motive of employees in the workplace. Understanding the human nature is a cardinal to effectual employee motive. The key to public presentation betterment in an organisation is motive. Motivation is really indispensable for any concern to last and stand out. Motivation is a accomplishment and must be learnt. Performance can be defined as a map of ability and motive as below Job performance= map ( ability ) ( motive ) Ability depends on instruction and preparation. Motivation has the undermentioned seven schemes through which it can be initiated: Fair intervention of people Positive and high outlooks Discipline Satisfying the demands of the employees Puting ends at work To reconstitute the occupations Set wagess and acknowledgment for public presentation Every organisation has its ain ways to actuate the employees to guarantee that ends and marks are reached [ 4 ] . Motivation plays a critical function in today ‘s work environment. Due to the cut-throat competition between organisations, it can be seen as a common pattern for organisations to engage their challenger ‘s best work force. So as to avoid that, employees need to be motivated non merely in footings of their inducements and salary bundles for their physical demands, but besides with congratulations and acknowledgment and better work environment to ease their psychological demands.Obstacles to Effective PerformanceThe chief obstructions to effectual public presentation in an organisation are as follows: Culture Change ConflictCultureCulture is related to beliefs, values and customary ways of making things. The chief ground for employees go forthing the company is cultural mismatch. Harmonizing to the present civilization employees are required to hold a clear apprehension of short term and long term ends. The employees are required to hold a shared vision and values every bit good as being productive and motivated. The organisational civilization is determined by the leading manner and patterns in an organisation and hence dramas an of import function particularly during acquisitions and amalgamations. Every organisation has a set of values and beliefs. When an employee is exposed to a new civilization, the person goes through a province known as civilization daze. When the companies merge the employees from the non dominant company demand to accommodate themselves to the new civilization of the dominant company. Let us see Barclay Plc for case. Barclay acquired Lehman Brothers and one of the major issues for Barclay after this acquisition is to take into consideration the two different civilizations in these two companies. Most of the employees of Lehman Brothers have left Barclay and a few did non fall in Barclay. This makes it clear that the employees are non ready to accommodate to the new values, leading manners, beliefs and patterns of the Barclay civilization. One of the biggest challenges to the direction at Barclay is to do employees accept the new civilization. The alteration in civilization finally has an consequence on the motive degree of the employees, their committedness to the organisation and their battle in work. Another effect of an acquisition is that the persons from the non dominant organisation will experience like loss of individuality and the others will hold a superior feeling. This will finally impact the company accomplish its ends and aims. Another major issue of civilization when the two organisations were merged is it will deviate the attending of the employees and do the less productive. The attending of employees will be diverted to issues such as occupation security, feeling of uncomfortableness working with new employees. Job security is the chief issue as there will be duplicate of sections and to pull off the staff, the organisation can cut down the work force. The occupation profiles may be redesigned which may hold an impact on the public presentation of the employees. The employee ‘s motive, attitude and public presentation are determined by the civilization. Motivation and civilization go manus in manus. More an employee is motivated ; the civilization will be healthier. The cardinal factor to be dealt in any organisation is motive. If an employee is non motivated decently so the employee will hold job accepting the new civilization which will impact the person ‘s ability to make the occupation efficaciously and expeditiously. The company should hold flexible civilization if a determination of acquisition is taken. This will let the new employees to set to the new civilization. Culture reflects the manner of direction and leading. A little alteration in the values, leading manner and thoughts will assist the new employees adjust to the new environment. This is non easy undertaking, but since Barclays has taken a determination of amalgamation it should be ready to see alterations in its civilization and leading manner.ChangeExcept for alteration nil is changeless in this universe. Every activity in an organisation consequences in some alteration. It can hold a positive or negative consequence depending on the communicating made through alteration. The acquisition of Barclay and Lehman Brothers bought together a immense alteration in both organisations. New schemes and policies, processs and work environment were created for work in both organisations. Change should affect people and non be imposed on people. Fixing the employees of an organisation for alteration is a really critical undertaking and it is the duty of the direction to make this. This can be done through assorted methods such as through unwritten communicating, via preparation plans or through guidance. The major ground for the Lehman employees go forthing Barclays when the two organisations were merged is that the alteration was non managed decently. The cardinal rules needed when be aftering to pull off alteration are as follows:Every individual reacts to alter otherwise.Each individual is different and has its ain perceptual experiences and penchants. A few people ever look frontward to alter and new things and it easy to manage them. But it is a really hard to manage people who ever like things the manner they were. These sort of people will see emphasis and dissatisfaction and negative attitude towards their opposite numbers penchants.Every individual has his ain demands and precedencesA few people work merely for money but a few for the ego and societal designation. Change can be managed efficaciously by planing occupations in a better manner through occupation redesign, occupation rotary motion direction etc.Pull offing outlooks realisticallyThe organisation should do clear to its employees that it can non do everyone happy at the same clip and this should be communicated efficaciously and realistically. The relation betwee n outlooks and world is really of import. The direction should make the undertakings listed below in order to pull off alteration efficaciously: The direction should animate people and put certain aims, ends and values for the organisation It should put up a communicating web such as face to confront interaction so that new thoughts and policies can be easy communicated. If there are any obstructions in the manner of communicating so those should be removed as this will assist people accept alteration. Change can be made inevitable by publicities, enlistings and wagess.ConflictsWhen Barclays merges with Lehman struggles were natural to originate as people from two different civilizations and two different companies were unifying. Get downing with little differences, struggles may make to higher degrees which will finally impact the organisation. Since the civilization of both organisations is different each will hold its ain thoughts, schemes, positions and ends. The different types of struggle that may originate when people of two different civilizations merge are as follows:Conflict with foremanSince the director has a more experience and bigger position it will non be good to meet struggle with the foreman. In order to avoid such a struggle it is better non to oppugn his authorization and any thoughts and positions should be presented in the signifier of suggestions.Conflict with co-workersDifferent point of position will take to conflict between employees. This can be done resolved through proper communicating.Conflicts with the subsidiariesConflicts can be grips efficaciously by one of the undermentioned ways: Each individual should be given freedom to show their positions. Conflicts can be sorted to a greater degree by placing positive minded people. Not everyone may hold a wide vision as ours. So communicating and discoursing our vision will assist maintain struggles off.DecisionThe base of any organisation depends on the policy, the values, the vision, the doctrine and ends set by the direction. These act as the drive force for the organisational civilization. Culture in a workplace determines the leading manner, the type of communicating and group kineticss within the organisation. The employees in the organisation perceive the civilization as a quality indispensable at work which has an impact on the grade of the employee ‘s motive. This ultimately affects the public presentation, personal growing and ego development which finally affect the organisation from accomplishing its ends. The above discussed constructs such as communicating, motive, civilization etc, do up merely a little portion of the theories of organisational behaviour and theory. The success of any organisation is determined by the application of the constructs of organisational behaviour in the organisation. The best manner to manage struggles in a workplace is to turn to them through treatments and arguments. Conflict can hold a positive consequence within the organisation if it is addressed efficaciously. A successful director is one who takes clip to turn to and cover with the struggle. This in bend will take to a healthy and diverse work environment.