Financial analysis and management Assignment Example | Topics and Well Written Essays - 4000 words - 1

Financial analysis and management - Assignment Exampleion was to become a lead up in global airways, and to achieve this target British Airlines has focused on making alliances with carefully selected companies (Rao & Krishna, 2004, p.75). During the 1990s, the airlines alliance emphasized on enhancing its corporate appeal, creativity, business efficiency, warlike position, and training facilities for employees. In the year 2004, the British Airways initiated a new set of vision, values and goals. The business strategy of this airlines company along with its values and goals were represented by a new mission which was entitled The BA Way, and it was made known to every individual associated with the company. The purpose of this mission was to fulfill non-financial objectives like counselling on safety and satisfaction of customers as well as motivation of employees. This mission was mainly dependent on complete cooperation and support from all the companys stakeholders (McDonald et al., 2011, pp.91-92).British Airways which has always been a financially successfully company however experiences a severe decline under an inefficient and insensitive leadership. The utmost between 1996 and 2000 in which Robert Ayling was the Chief Executive of British Airways, the companys financial performance went through a extremely. Aylings policy of undermining customer helper and quality was the major reason behind the underperformance of the companys shares by 40 percent. During his first year, Ayling was almost faced with a pilots unwrap which was narrowly avoided. In his second year, there was strike called by the cabin crew which lasted for three days which resulted in a loss of 125 million. During this time, motivation level of the employees of British Airways dropped and a negative environment prevailed among the staff due to Aylings tactless approach. It was argued that Aylings leadership to a large extent finished the brand image and service quality of the B ritish Airways which was